Part-Time Social Media Strategist (Dubai-Based Preferred)

Marc Kirsten Couture; Dubai; Remote; AED 25,000 - 60,000; Part time

Job summary

A prominent fashion brand in Dubai is seeking a strategic social media strategist with 3+ years of experience. The ideal candidate will help enhance brand presence, identify market gaps, and contribute to campaign direction without day-to-day content creation. This role offers a flexible part-time contract, fully remote work with potential in-person sessions, and a monthly salary between $1,500 and $2,000 based on experience and portfolio.

Benefits

Flexible hours

Opportunity to work with a DTC brand

Qualifications

• 3+ years of experience in social media strategy (not posting).
• Deep knowledge of the Dubai and US beauty/lifestyle markets.
• Past work with DTC brands in beauty, wellness, or fashion.

Responsibilities

• Audit our existing brand presence across social and paid media.
• Propose updated content direction: voice, hooks, content pillars.
• Identify strategic gaps in storytelling or engagement.

Skills

Social media strategy

Market analysis

Brand development

Job description

We are only reviewing applications with a portfolio and thoughtful answers. Please complete this in your cover letter to apply.

What to include

• Portfolio or folder with past strategic brand work
• One campaign you led (with results or visuals)
• Sample of platform strategy (Instagram, TikTok, etc.)
• Creative direction sample (brand voice, moodboard, etc.)
• One example of how your strategy helped a brand go from flat to standout

Tasks

• Audit our existing brand presence across social and paid media
• Propose updated content direction : voice, hooks, content pillars, and platform trends
• Identify strategic gaps in storytelling or engagement and provide actionable solutions
• Collaborate with internal content and ad teams to align messaging
• Share competitor and market insights (Dubai & US focused)
• Contribute to campaign direction and creative briefing (not day-to-day content creation)

Requirements

• 3+ years of experience in social media strategy (not posting)
• Deep knowledge of the Dubai and US beauty / lifestyle markets
• Past work with DTC brands in beauty, wellness, or fashion
• Strong understanding of hooks, tone of voice, platform trends, and positioning
• Able to submit real past work : brand guides, campaign plans, creative decks, etc.
• Bonus : Available in Dubai for occasional strategy sessions (not mandatory)

Benefits

• 1,500–$2,000 / month based on experience & portfolio
• Flexible, part-time contract
• Fully remote (Dubai-based preferred for optional in-person sessions)
• Chance to work with a fast-scaling DTC brand
• No routine posting this is about strategy, not scheduling
• This is a short-term role with long-term impact.

We’re not looking for generalists only strategic thinkers with proven results will be considered.