Marketing Specialist

The Talents Pipeline; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent marketing firm in the United Arab Emirates is looking for an individual to develop and execute comprehensive marketing strategies in the real estate sector. Responsibilities include managing digital marketing campaigns across various platforms and creating engaging content in both English and Arabic. The ideal candidate should demonstrate strong analytical abilities to optimize marketing performance and contribute to market research initiatives. This role is essential for driving lead generation and enhancing brand presence in a competitive market.

Qualifications

• Experience in developing and executing digital marketing strategies.
• Ability to create compelling content in both English and Arabic.
• Strong analytical skills for campaign optimization.

Responsibilities

• Develop integrated marketing strategies for property launches.
• Manage and optimize paid media campaigns.
• Lead SEO initiatives for real estate content.
• Conduct market research and monitor trends.
• Manage CRM to track and nurture leads.
• Support events and partnerships to enhance marketing efforts.

Skills

Digital marketing

SEO strategy

Content creation

CRM management

Market research

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM platforms

Job description

1. Marketing Strategy & Campaign Execution

• Develop and implement integrated marketing strategies for property launches, listings, and promotions.
• Execute campaigns across digital channels (Google Ads, Meta, LinkedIn) tailored for local and international audiences.
• Coordinate sales and marketing alignment to maximize ROI and lead conversion Joyce

2. Digital Marketing & Lead Generation

• Manage paid media campaigns (PPC, social ads) targeting relevant buyer personas in the UAE and GCC regions.
• Optimize campaigns based on analytics (CPL, CTR, ROAS) to improve performance and reduce acquisition cost.
• Lead SEO strategy for real estate content (search terms like “buy apartment Dubai,” “off‑plan properties Abu Dhabi,” etc.).

3. Content & Creative Development

• Create compelling content for websites, blogs, email newsletters, brochures, and social media (English + Arabic preferred).
• Produce and coordinate multimedia assets: photos, video tours, drone shots, virtual tours, property showcases.
• Maintain consistency with brand guidelines and positioning.

4. Market Research & Insights

• Monitor UAE property market trends, competitor marketing activities, and consumer behavior.
• Use data to recommend pricing strategies, promotional timings, and market positioning.
• Prepare reports on campaign effectiveness and market opportunity.

5. CRM & Lead Management

• Manage CRM platforms to track and nurture leads (buyers, investors, tenants).
• Implement automation workflows (email sequences, retargeting) to drive customer engagement.
• Work with sales teams to ensure timely follow up and lead qualification.

6. Events & Partnerships

• Support property events, open houses, exhibitions, and community engagements.
• Collaborate with real estate agencies, brokers, and influencers to expand reach.