Marketing Operations

Bybit; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading cryptocurrency platform is seeking a Product Manager to supervise marketing campaigns and manage the User Reach team. The role requires strong product and operational management experience, excellent communication skills, and proficiency in both Mandarin and English. Candidates should possess a bachelor's degree and have a data-driven mindset to optimize user engagement and conversion rates.

Qualifications

• Bachelor's degree or above, preferably in marketing, product management, or related fields.
• At least 3 years of work experience in product management and operational management.
• Proficient in Mandarin and English.

Responsibilities

• Supervise the execution, monitoring, and measurement of marketing campaigns.
• Lead and manage the User Reach team.
• Analyze user behavior and feedback to improve outreach tools.

Skills

Product Management

Data Analysis

Project Management

Communication

Team Collaboration

Education

Bachelor's degree in Marketing or Product Management

Job description

Job description

Job Description:

• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Lead and manage the User Reach team to complete delivery and publish tasks efficiently and accurately.
• Responsible for the growth of new users and transaction conversion.
• Responsible for product optimization and operational management of the company's outreach tools, including email, announcement, push notifications, etc.
• Develop usage rules to ensure compliance with relevant regulations and industry standards while balancing user experience and business value.
• Analyze user behavior and feedback to improve the design and functionality of outreach tools, increasing user engagement and conversion rates.
• Track market trends and competitors' outreach tool strategies, and continuously adjust and optimize the company's operational strategy.
• Improve resource utilization efficiency by analyzing data and user feedback, optimizing outreach tool deployment strategies, and resource allocation to maximize outreach effectiveness.

Requirements:

• Bachelor's degree or above, preferably in marketing, product management, or related fields with at least 3 years of work experience.
• Strong experience in product management and operational management, familiar with product lifecycle and optimization processes.
• Familiar with market trends and best practices for outreach tools, with some market research and competitive analysis skills.
• Strong data analysis and interpretation skills, able to make product optimization and operational decisions using a data-driven approach.
• Excellent project management and coordination skills, able to effectively manage multiple outreach tool projects and team resources.
• Excellent communication skills, able to collaborate with different departments and team members, as well as effectively communicate with external partners.
• Innovative thinking and problem-solving skills, able to provide innovative product optimization and operational strategies.
• Strong teamwork spirit, able to actively collaborate in cross-departmental and cross-cultural team environments.
• Able to work in high-pressure environments, and effectively handle challenges and pressure in work.
• Proficient in both Mandarin and English.

Job Description:

• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Lead and manage the User Reach team to complete delivery and publish tasks efficiently and accurately.
• Responsible for the growth of new users and transaction conversion.
• Responsible for product optimization and operational management of the company's outreach tools, including email, announcement, push notifications, etc.
• Develop usage rules to ensure compliance with relevant regulations and industry standards while balancing user experience and business value.
• Analyze user behavior and feedback to improve the design and functionality of outreach tools, increasing user engagement and conversion rates.
• Track market trends and competitors' outreach tool strategies, and continuously adjust and optimize the company's operational strategy.
• Improve resource utilization efficiency by analyzing data and user feedback, optimizing outreach tool deployment strategies, and resource allocation to maximize outreach effectiveness.

Requirements:

• Bachelor's degree or above, preferably in marketing, product management, or related fields with at least 3 years of work experience.
• Strong experience in product management and operational management, familiar with product lifecycle and optimization processes.
• Familiar with market trends and best practices for outreach tools, with some market research and competitive analysis skills.
• Strong data analysis and interpretation skills, able to make product optimization and operational decisions using a data-driven approach.
• Excellent project management and coordination skills, able to effectively manage multiple outreach tool projects and team resources.
• Excellent communication skills, able to collaborate with different departments and team members, as well as effectively communicate with external partners.
• Innovative thinking and problem-solving skills, able to provide innovative product optimization and operational strategies.
• Strong teamwork spirit, able to actively collaborate in cross-departmental and cross-cultural team environments.
• Able to work in high-pressure environments, and effectively handle challenges and pressure in work.
• Proficient in both Mandarin and English.