Marketing Officer (ME667)

Mediclinic Group; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in the UAE is seeking a Marketing Officer to support and implement marketing strategies aimed at optimizing revenue and establishing its brand. The role includes conducting market research, managing campaigns, and organizing local events. Candidates should have 2-3 years of relevant experience in healthcare marketing and possess a diploma in marketing or equivalent. Proficiency in English and computer literacy are essential.

Qualifications

• At least 2-3 years in a marketing position within the healthcare industry.
• Experienced with organizing CME events.
• Verbal and written communication skills in English.

Responsibilities

• Conduct market research to understand local demographics.
• Support in developing targeted marketing campaigns.
• Organize local marketing events to raise awareness.

Skills

Communication

Digital marketing

Client interaction

Reputation management

Market research

Education

Diploma in Marketing

Bachelor's degree in relevant field

Tools

Microsoft Office

Job description

Overview

Marketing Officer (ME667) – Mediclinic Al Ain Hospital, Al Ain, United Arab Emirates

Closing date: 03/10/2025

Number of positions: 1

Recruiter name: Reem Mansoor

Reference number: 62826

Workplace Type: Mediclinic Al Ain Hospital | Al Ain | United Arab Emirates

All official vacancies are advertised on the Mediclinic career website. Mediclinic will never request payment for an application or offer. If you encounter a vacancy from third parties, verify validity on the Mediclinic site.

Main purpose of the job

To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market.

Key responsibility areas

1. Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region
2. Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients
3. Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives
4. Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
5. Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads
6. Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
7. Support the management of doctor onboarding and promotion of practice opportunities

Required Education

ESSENTIAL EDUCATION
Diploma or relevant equivalent qualification in Marketing

DESIRED EDUCATION
A relevant bachelor’s degree or Healthcare Management Degree

Required Experience

ESSENTIAL MINIMUM EXPERIENCE
At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative
Experienced with organising CME events

Desired Experience
Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE

Required Job Skills and Knowledge

• Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work, unit outputs or results
• Communication, marketing, client interaction, and reputation management principles
• Digital marketing principles and best practice
• UAE healthcare industry
• Verbal and written communication skills in English
• Computer Literacy (Microsoft Office)

All applicants will be considered, with preference given to designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family.

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Job Type: Marketing and Communication

Job Segments

Event Marketing, PR, Market Research, Marketing, Research