Marketing Manager - Live Entertainment (3 Months)

Experts Plus Recruitment Services; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading recruitment agency in Dubai is seeking a marketing professional with experience in event marketing and social media management. The successful candidate will oversee comprehensive marketing campaigns from development to execution, build strong partnerships with media and influencers, and manage ongoing community engagement. Ideal applicants should have a degree in marketing and 2-5 years of relevant experience in the UAE. This role offers a competitive salary up to 20,000AED depending on experience.

Qualifications

• 2-5 years’ experience in entertainment, events, or lifestyle marketing within the UAE.
• Proficiency with social media platforms including Instagram and TikTok.
• Ability to manage multiple event campaigns under tight deadlines.

Responsibilities

• Oversee full 360° event marketing campaigns from concept to post-event review.
• Manage and create content for entertainment social channels.
• Build and maintain relationships with media outlets and influencers.

Skills

Digital marketing

Content strategy

Social media management

Event marketing

Copywriting

Communication

Creative production

Education

Bachelor’s degree in Marketing or Communications

Tools

Meta Business Suite

Google Analytics

Job description

Key Responsibilities

Campaign Development & Management

• Develop and oversee full 360° event marketing campaigns from concept to post-event review.
• Lead on key visual and event identity creation, ensuring alignment with brand and event objectives.
• Draft campaign strategies, track campaign milestones and KPIs, and share regular progress updates with management.
• Develop post-event marketing reports detailing campaign reach, audience insights, ROI, and key learnings.

Social Media Management

• Manage the content strategy and overall look and feel of the entertainment social channels.
• Create and maintain detailed social media calendars, aligning content with campaign timelines and event milestones.
• Write engaging captions, copy, and posts tailored to each platform.
• Moderate community engagement and respond to audience comments, messages, and interactions in line with brand tone.
• Collaborate with graphic design and video teams for content production, ensuring visual consistency.

Partnerships & Media Relations

• Build and maintain strong relationships with media outlets, influencers, and event partners.
• Negotiate and manage barter or part-barter promotional deals to maximise campaign exposure while controlling costs.
• Coordinate ticket giveaways, radio promotions, and influencer activations, ensuring smooth execution and visibility.
• Manage onsite coordination with sponsors, influencers, and media partners during event days to ensure successful coverage and integration.

Onsite & Cross-Functional Support

• Work closely with the Event Delivery team to ensure marketing commitments are executed on-site, including branding, sponsor visibility, and media access.
• Support internal departments such as Production, Operations, and Business Development to align marketing efforts with wider event objectives.
• Assist in developing marketing materials for sales pitches, sponsorship proposals, and client presentations.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent experience in the related field.
• 2–5 years’ experience in entertainment, events, or lifestyle marketing within the UAE or wider region.
• Strong understanding of digital marketing, content strategy, and ticketing promotions.
• Experience managing agency or vendor relationships for creative production and media buying.
• Proficiency with social media platforms (Instagram, TikTok, X, Snapchat, Facebook) and tools such as Meta Business Suite and Google Analytics.
• Excellent English copywriting and communication skills; Arabic language is an advantage.
• Highly organized with the ability to manage multiple event campaigns simultaneously under tight deadlines.
• Creative flair and passion for live music, arts, and entertainment.

Benefits

Salary: Up until 20,000AED (Depending on experience and qualifications)