Marketing Manager - Heavy Machinery

Altron; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading heavy machinery company in Sharjah is seeking a Marketing Lead to drive marketing initiatives across digital channels and events. The candidate will act as a liaison between business stakeholders and the marketing team, oversee the marketing budget, and ensure alignment with sales targets. Responsibilities also include managing online listings, creating performance reports, and ensuring compliance with legal standards. This key role requires strong leadership and expertise in digital marketing strategies.

Qualifications

• Proven experience in digital and performance marketing for lead generation.
• Ability to manage marketing budgets and align with sales targets.
• Strong leadership and communication skills to liaise with various stakeholders.

Responsibilities

• Act as single point of contact between business stakeholders and marketing team.
• Build and execute the annual marketing plan aligned to sales targets.
• Supervise listings on industry marketplaces and manage content on the website.

Skills

SEO

Paid Ads (Google, Meta, LinkedIn)

Email Marketing

CRM strategies

Digital marketing analytics tools

Tools

GA4

GTM

HubSpot/CRM systems

Job description

Role Snapshot:

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You’ll be theprimary liaison between business stakeholders and the marketing team, translating commercial goals into briefed, budgeted, and measured campaigns—acrossdigital/performance, events, marketplaces, and merchandising to drive quality leads and inventory turnover.

Key Responsibilities:

Leadership

• Act as thesingle point of contactbetween business stakeholders and theMarketing Team.
• Ownbriefs, priorities, SLAs, timelines, and approvals; run weekly stand-ups and status reports.
• Maintainbrand governance: guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

• Build theannual/quarterly marketing planaligned to sales targets.
• Own themarketing budgetacrossdigital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media; trackCPL/CPOpp/CPSaleand reallocate to winners.
• Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding ofSEO,Paid Ads(Google, Meta, LinkedIn),Email Marketing, andCRMstrategies, with the ability to align them to lead generation and conversion goals.
• Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest,HubSpot/CRM systems) to interpret performance data and support decision-making.
• Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

• Supervise listings onindustry marketplaces(e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk-around videos, and refresh cadence.
• Oversee websiteproduct catalog, category pages, blogs/case studies; coordinatephoto/video shootsand asset libraries.

CRM, Lead Ops & Sales Alignment

• Design and monitorlead routing, scoring, and SLAs(speed-to-lead, first-response time); coordinate with Sales onMQL→SQL→Dealdefinitions.
• Overseenurture journeys(email/WhatsApp), newsletters, and re-engagement plays.
• Owndata hygieneacross CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

• Plan and delivertrade shows, open-yard days, product demos/roadshowsfrom concept to ROI reporting.
• Managemerchandising;yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

• Publishweekly/monthly performance reports: pipeline, CPL/CPA, channel ROI, inventory days-to-sale.
• Ensure all communications meetlegal/compliance standards and holding-company policies.