Marketing Manager Events / Ethara

BLR WORLD; Abu Dhabi; On-site; AED 150,000 - 250,000; Full time

Job summary

A leading company in the UAE is seeking a Marketing Manager Events to drive the objective of their Fee For Service & Joint Venture events portfolio. The role involves developing comprehensive marketing strategies, leading a dynamic team, and overseeing multi-channel campaigns to enhance brand awareness and revenue growth.

Qualifications

• 5-10 years in marketing roles focusing on events.
• Experience in entertainment companies is beneficial.
• Excellent communication and project management skills required.

Responsibilities

• Develop and implement marketing strategies for events.
• Lead and mentor the marketing team.
• Analyze marketing data to improve campaign effectiveness.

Skills

Communication

Analytical skills

Project Management

Collaborative work style

Strategic thinking

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Microsoft Office

Job description

JOB TITLE : Marketing Manager Events (Fee For Service & Joint Venture events portfolio)

UNIT : Commercial

REPORTS TO : Marketing Director

POSITION DETAILS : JOB PURPOSE OVERVIEW

Develop and execute comprehensive marketing strategies that drive the objectives of the Fee For Service & Joint Venture events portfolio, including brand awareness, customer acquisition, and revenue growth. Lead a dynamic marketing team, oversee campaigns across multiple channels, and collaborate with cross-functional teams to ensure alignment with business objectives.

DUTIES AND RESPONSIBILITIES :

• Develop and implement marketing strategies to enhance brand awareness and revenue growth.
• Lead and mentor the marketing team to achieve campaign goals and deliver results.
• Oversee multi-channel marketing campaigns, ensuring timely execution within budget and meeting KPIs.
• Analyze marketing data to evaluate campaign effectiveness and provide insights for improvement.

DIRECT REPORTS : Marketing Specialist, Marketing Senior Specialist

CONTRIBUTION TO CULTURE : Promote Ethara's brand values, vision, and mission through campaign concepts that reinforce Ethara's culture.

WORKING CONDITIONS :

• UAE-based with domestic and international travel as required.
• Remote working permitted in line with Human Capital policies.

QUALIFICATIONS

EXPERIENCE EXPECTED : 5-10 years in marketing roles, focusing on events and entertainment companies/clients.

EDUCATION EXPECTED : Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred.

SOFT SKILLS

• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills and attention to detail.
• Collaborative work style in a fast-paced environment.

TECHNICAL SKILLS

• Strategic thinker with a data-driven approach.
• Proficiency in Microsoft Office.

STRATEGY DEVELOPMENT & CAMPAIGN MANAGEMENT

• Develop and execute marketing strategies aligned with business goals for Fee For Service & Joint Venture events.
• Identify market trends, customer needs, and competitive landscape to inform strategies.
• Collaborate with leadership on brand positioning and messaging.
• Plan, execute, and optimize multi-channel campaigns across digital, print, social media, email, and events.
• Ensure timely delivery within budget and KPIs.

BRAND MANAGEMENT & CUSTOMER INSIGHTS

• Maintain consistent brand image across channels.
• Develop brand campaigns and initiatives.
• Use customer insights to inform strategies and improve engagement.
• Conduct market research to identify growth opportunities.

BUDGET, ANALYTICS & REPORTING

• Manage marketing budget for optimal ROI.
• Track and report campaign performance, adjusting strategies as needed.
• Provide regular performance reports and recommendations.

OTHER RESPONSIBILITIES

• Adhere to Delegation of Authority (DoA) and delegate tasks appropriately.
• Ensure compliance with regulatory, legal, and company policies.
• Execute additional tasks within the scope of the role as requested.

Marketing Manager • Abu Dhabi, United Arab Emirates