Marketing Manager

Kavak GCC; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading e-commerce platform in Dubai is looking for a Performance Marketing Lead. You will spearhead customer acquisition and optimize marketing strategies to boost sustainable growth. Applicants should have 6–8 years of experience in performance marketing roles, manage paid media campaigns effectively, and possess strong analytical skills. An MBA or a related degree is preferred. This role requires collaborating with cross-functional teams to enhance marketing performance and ensure budget accuracy. Join us to shape the automotive experience in the UAE!

Qualifications

• 6–8 years of experience in performance marketing, growth, or digital strategy roles.
• Proven experience managing multi-channel paid media campaigns.
• Previous leadership experience managing teams.

Responsibilities

• Establish and align marketing and acquisition targets.
• Strategically allocate marketing investments across channels.
• Understand and evaluate the influence of other growth drivers.
• Monitor acquisition costs to ensure campaign sustainability.
• Lead the marketing performance agenda and identify key focus areas.
• Ensure accuracy of budget forecasting and align to the business plan.
• Enable and execute impactful commercial and marketing incentives.
• Collaborate with teams to identify opportunities and drive growth.

Skills

Performance marketing

Digital strategy

Data-driven decision-making

Project management

Team management

Analytical skills

Business acumen

Fluency in English

Education

Bachelor’s degree in Business Administration, Economics, Marketing, or Engineering

MBA or postgraduate studies

Job description

KAVAK is the leading e-commerce platform for buying and selling pre‑owned vehicles in emerging markets. We are reshaping the automotive experience by bringing trust, transparency, and efficiency to the used‑car ecosystem. Our mission is to make car ownership simple, safe, and accessible for everyone.

Your Mission

Lead and scale Kavak’s growth in the UAE by driving customer acquisition, optimizing marketing investments, and enabling sustainable growth through performance excellence and data‑driven decision‑making. You will define strategic priorities, manage budgets, and orchestrate cross‑functional initiatives that maximize the efficiency and impact of every marketing dollar spent.

Key Responsibilities

• Target Definition: Establish and align marketing and acquisition targets with company growth objectives, ensuring a balanced approach between volume, CAC, and conversion efficiency.
• Budget Allocation: Strategically allocate marketing investments across channels and levers to optimize performance and meet ROI goals.
• Growth Impact Analysis: Understand and evaluate the influence of other growth drivers such as pixel implementation, pricing, and commercial conversion rates. Lead country‑specific ad‑hoc analyses to uncover actionable insights.
• CAC Guardrails: Monitor acquisition costs and enforce guardrails to ensure profitability and sustainability of campaigns.
• Weekly Agenda Leadership: Define the agenda for the marketing performance rhythm: identify key focus areas, ensure timely pre‑reads, and act as PMO for commitments tracking and follow‑ups.
• Budget Accuracy vs. BP: Ensure accuracy of budget forecasting and alignment to the business plan (BP), driving accountability and financial discipline.
• Incentive Design: Enable and execute impactful commercial and marketing incentives that accelerate conversion and revenue generation.
• Cross‑functional Leadership: Collaborate with commercial, data, and product teams to identify opportunities, remove bottlenecks, and drive end‑to‑end growth performance.

Requirements

Skills and Qualifications:

• 6–8 years of experience in performance marketing, growth, or digital strategy roles within high‑growth tech, e‑commerce, or mobility companies.
• Proven experience managing multi‑channel paid media campaigns and driving efficiency at scale.
• Previous leadership experience managing teams and coordinating with regional or global stakeholders.
• Bachelor’s degree in Business Administration, Economics, Marketing, or Engineering.
• MBA or postgraduate studies preferred.
• Strong analytical mindset and proficiency in data‑driven decision‑making.
• Excellent businessumen with a deep understanding of marketing levers and financial metrics.
• Exceptional project management and organizational skills.
• Fluency in English; Arabic is a plus.

• Strategic thinker with a bias for execution.
• High accountability and ownership of performance outcomes.
• Ability to navigate ambiguity and align multiple stakeholders.
• Passion for innovation, operational excellence, and measurable impact.

Do you want to be part of this story? Apply now!