Marketing Executive - CRM

Majid Al Futtaim; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading retail and entertainment developer in the UAE is seeking a Marketing Executive to enhance customer engagement and manage loyalty initiatives. You will oversee campaign execution, optimize marketing strategies, and analyze campaign performance using your expertise in data-driven marketing. The ideal candidate has 5+ years of experience in loyalty programs, a degree in marketing, and proficiency in Power BI and Excel. Join us to create unforgettable experiences and work in a collaborative environment.

Benefits

Friendly work environment

Diverse and talented colleagues

Qualifications

• 5 years of experience in loyalty programs or CRM.
• Experience in consumer-focused sectors is preferred.
• Execution-driven and proactive with problem-solving ability.

Responsibilities

• Oversee daily loyalty program operations including campaign setup.
• Execute and optimize marketing campaigns.
• Analyze program and campaign performance.

Skills

Experience in loyalty programs

Proficient in Power BI

Data-driven marketing

Collaboration

Attention to detail

Education

Bachelor’s degree in marketing or related field

Tools

Excel

Job description

BUSINESS INTRODUCTION

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE

Marketing Executive | MAF Properties | UAE Cluster

ROLE SUMMARY

The Marketing Executive supports the execution and enhancement of customer engagement and loyalty initiatives, coordinating loyalty programs and optimizing customer communications. Working across marketing operations and Data & AI, the role ensures campaigns are efficiently delivered and insight-driven, aligning daily activities with data-led strategies to boost engagement and performance.

ROLE PROFILE

• Oversee daily loyalty program operations, including campaign setup, rewards fulfilment, member onboarding, and platform updates.
• Execute and optimize marketing campaigns, ensuring accuracy in offer configurations, targeting, and alignment with business priorities.
• Maintain operational integrity, including rewards inventory tracking, fraud monitoring, and coordination with relevant teams.
• Enhance member engagement, supporting personalized journeys, CRM triggers, and value-driven experiences based on member insights.
• Support Data & AI initiatives by coordinating data validation, integrating new behavioral signals, and applying CLV insights to loyalty actions.
• Assist with budget management, tracking campaign spend, reward costs, and financial compliance.
• Analyze program and campaign performance, recommending improvements to targeting, mechanics, and engagement strategies.
• Prepare reports and insights, sharing KPIs, ROI, and recommendations while staying updated on loyalty and CRM best practices.

REQUIREMENTS

• 5 years of experience in loyalty programs, CRM, or campaign operations, ideally in retail, shopping malls, or consumer-focused sectors
• Bachelor’s degree in marketing, Business, Data/Analytics, or a related field
• Experience supporting data-driven marketing or loyalty initiatives that involve segmentation, personalization, and analytics integration
• Proficient in using Power BI, Excel, or similar tools to track campaign performance, member behavior, and KPIs
• Customer-centric and collaborative, prioritizing member value while working effectively across cross-functional teams.
• Execution-driven and proactive, with strong attention to detail, problem-solving ability, and adaptability in fast-paced environments.

WHAT WE OFFER

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.