Marketing Director

Innovation City; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading innovation hub in Ras al-Khaimah is seeking a Marketing Manager to develop and implement a comprehensive marketing strategy. You will build the brand identity and lead digital marketing efforts, managing a high-performing team in the technology sector. The ideal candidate has over 8 years of experience, with at least 3 years in a leadership role, and a deep understanding of emerging technologies. This role offers a dynamic work environment, focusing on strategic partnerships and innovative marketing solutions.

Qualifications

• 8+ years of marketing experience, with at least 3 years in a leadership role.
• In-depth understanding of startups and emerging technologies.
• Ability to create marketing strategies that translate business goals.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Manage and optimize digital marketing efforts including SEO and PPC.
• Organize events to showcase Innovation City as a thought leader.

Skills

Strategic planning

Brand development

Digital marketing

Content creation

Data analytics

Education

Bachelor’s degree in marketing or related field

Master’s degree or relevant certification

Job description

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company’s growth objectives, positioning Innovation City as an innovation hub.
• Build and enhance the company’s brand identity, ensuring consistent messaging across all channels.
• Lead the creation of high-quality, engaging content and marketing campaigns across digital, social media, and traditional marketing platforms.
• Collaborate with industry leaders, influencers, and key stakeholders to forge partnerships and co-branded marketing efforts that enhance Innovation City's visibility.
• Manage and optimize digital marketing efforts including SEO, PPC, email campaigns, and social media to drive user engagement and acquisition.
• Leverage data analytics tools to measure the effectiveness of campaigns and marketing initiatives, making data-driven decisions to improve performance.
• Stay updated on industry trends, competitor activities, and regulatory changes to identify opportunities for growth
• Manage the marketing budget effectively, ensuring a high return on investment for marketing expenditures.
• Organize and promote blockchain and fintech-related events, summits, and conferences to showcase the Innovation City as the thought leader

Requirements

• Bachelor’s degree in marketing, business, or a related field. A Master’s degree or relevant certification is a plus.
• 8+ years of marketing experience, with at least 3 years in a leadership role, preferably in the technology or free zone space.
• In-depth understanding of startups and emerging technologies.
• Strong strategic planning skills with the ability to translate business goals into marketing strategies and campaigns.
• Ability to develop creative marketing solutions that differentiate the Freezone in a competitive market.
• Proven experience in building and leading high-performing marketing teams.