Marketing Director

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consulting firm in the fashion industry is seeking a dynamic Marketing Director to spearhead their branding and marketing strategies. This role includes responsibilities for developing innovative marketing initiatives, managing end-to-end campaigns, and enhancing online and offline presence. The ideal candidate will have a minimum of 8 years' experience in fashion marketing with a proven ability in brand management, leadership, and digital marketing. This position requires a creative mindset and strong strategic thinking skills to effectively drive sales growth and brand visibility.

Qualifications

• 8 years of experience in fashion marketing with a proven track record in brand management.
• Strong understanding of digital marketing, social media and influencer marketing.
• Experience in leading successful fashion campaigns across multiple channels.

Responsibilities

• Develop and implement the brand’s marketing strategy aligned with business objectives.
• Oversee end-to-end marketing campaigns including digital, social media, and traditional advertising.
• Lead and mentor the marketing team fostering creativity and collaboration.

Skills

Strategic thinking

Digital marketing

Social media management

Brand management

Leadership

Education

Bachelor's or Master’s degree in Marketing or Business

Tools

Marketing analytics tools

CRM tools

Job description

We are looking for a dynamic and strategic Marketing Director to lead and drive the brand's marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility, engage target audiences and drive sales growth.

Key Responsibilities:

• Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
• Campaign Management: Oversee end-to-end marketing campaigns including digital, social media, influencer collaborations and traditional advertising.
• Content & Creative Direction: Work closely with designers, photographers and content creators to ensure a cohesive brand identity.
• Ecommerce & Digital Marketing: Enhance online presence through performance marketing, SEO, paid ads and social media growth.
• Retail & Offline Marketing: Develop marketing initiatives for in‑store promotions, partnerships and events.
• Market Research & Consumer Insights: Analyze market trends, customer behavior and competitive landscape to refine strategies.
• Public Relations & Influencer Marketing: Build strong relationships with media, influencers and brand ambassadors.
• Budget Management: Manage the marketing budget ensuring cost‑effective spending and maximum ROI.
• Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
• Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

• Bachelor's or Master’s degree in Marketing, Business or a related field.
• 8 years of experience in fashion marketing with a proven track record in brand management.
• Strong understanding of digital marketing, social media and influencer marketing.
• Experience in leading successful fashion campaigns across multiple channels.
• Excellent leadership, communication and strategic thinking skills.
• Creative mindset with a passion for the fashion industry.
• Proficiency in marketing analytics and CRM tools.