Marketing Communications Manager

CC Staffing International; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading staffing firm in Dubai seeks a dynamic Marketing Manager to lead brand management, social media, and performance marketing initiatives. The successful candidate will have over 10 years of marketing experience, particularly in technology and fashion/cosmetics industries. Key responsibilities include developing strategies for brand visibility, customer engagement, and driving business growth. If you thrive in a fast-paced environment with strong leadership skills, this is an opportunity for you.

Qualifications

• 10+ years of experience in marketing, focusing on brand management, PR, and performance marketing.
• Strong experience in technology and fashion/cosmetics industries.
• Proven success in managing marketing campaigns across digital and traditional platforms.

Responsibilities

• Develop and implement brand strategies to enhance brand visibility.
• Create and oversee social media campaigns to engage target audiences.
• Manage public relations to promote the brand through key initiatives.
• Drive customer acquisition through performance marketing channels.
• Collaborate with product, sales, and creative teams.

Skills

Proficiency in Google Analytics

Experience with Facebook Ads Manager

Strong communication skills

Understanding of SEO and SEM

Project management

Data analysis skills

Digital marketing strategy

Influencer management

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

CRM platforms

Job description

Overview

We are seeking a dynamic and results-driven Marketing Manager in Dubai to lead our brand management, social media, PR and events, and performance marketing initiatives. The ideal candidate will have a strong background in both the technology and fashion/cosmetics industries. You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.

Responsibilities

• Brand Management: Develop and implement comprehensive brand strategies that align with the company's vision and goals; ensure consistent brand messaging across all platforms, enhancing brand positioning within the market; conduct market research to stay updated on trends in fashion, cosmetics, and technology.
• Social Media Strategy: Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness; manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries; analyze social media performance and adjust strategies accordingly.
• Public Relations & Events: Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships; plan and execute PR initiatives, including media events, product launches, and brand collaborations; represent the brand at key industry events, ensuring positive media coverage and brand alignment.
• Performance Marketing: Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.); manage and optimize marketing campaigns to meet KPIs such as lead generation, conversion rates, and ROAS; collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.
• Collaboration & Cross-functional Leadership: Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives; provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.

Qualifications

• Bachelors degree in marketing, Business, Communications, or a related field.
• 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
• Strong experience in both the technology and fashion/cosmetics industries.
• Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
• Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
• Ability to manage budgets, analyze data, and report on marketing performance.
• Strong leadership skills and the ability to work collaboratively across departments.

Skills

• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and CRM platforms.
• Deep understanding of digital marketing strategies and performance metrics.
• Experience working with influencers and managing brand partnerships in the fashion and beauty space.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing trends.
• The ability to oversee multiple projects and ensure they are completed on time within the budget.
• Strategic thinking, long-term marketing planning, ability to develop long-term marketing strategy aligned with marketing goals.
• Analytical skills, analyzing marketing trends, customer behavior and campaign performance to make data-driven decisions.
• Excellent verbal and written communication skills.
• Digital marketing knowledge of marketing tools and techniques including SEO, SEM, social media and content marketing.
• Budget management.

Brand & Customer Focus

• Brand management: skills in developing and maintaining strong brand identity and voice.
• Customer focus: understand customers' needs to tailor marketing efforts.
• Adaptability: ability to adapt to changing market conditions and emerging trends.