Marketing Assistant

Panadero Pastry Shop LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading pastry shop in Dubai is seeking a Marketing Assistant to support the creation and execution of marketing campaigns. This role includes producing marketing materials, generating creative social media content, conducting product photoshoots, and coordinating with teams to ensure brand consistency. The ideal candidate should be creative and organized, with skills in content creation and basic photo editing. This opportunity offers a dynamic work environment with a focus on engaging marketing strategies.

Qualifications

• Ideal candidates should be creative and organized.
• Experience in content creation and digital marketing preferred.
• Basic photo and video editing skills are helpful.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Create marketing materials including posters and flyers.
• Maintain branding consistency across platforms.
• Generate creative content ideas for social media.
• Conduct product photoshoots and edit visuals.
• Support market research and competitor monitoring.

Skills

Creativity

Organization

Digital marketing

Content creation

Social media management

Tools

Canva

Lightroom

CapCut

Job description

Overview

The Marketing Assistant supports the creation and execution of marketing campaigns across branches and digital platforms. This role involves helping produce marketing materials, generating social media content, conducting product photoshoots, and coordinating with internal teams to ensure consistent branding. The ideal candidate is creative, organized, and able to support both digital and on-ground marketing needs.

Responsibilities

1. Assist in planning and executing marketing campaigns for new products, promotions, and seasonal offerings such as Christmas, Ramadan, and Valentine’s.
2. Help create marketing materials including posters, flyers, banners, point-of-sale displays, and packaging inserts.
3. Maintain consistency in branding across all branches and digital platforms.
4. Provide and suggest creative content ideas for social media posts, stories, and short-form videos.
5. Suggest captions, themes, visual concepts, and campaign ideas aligned with the brand.
6. Prepare content-related materials such as product highlights, menu updates, and templates for social posts.
7. Conduct product photoshoots for cakes, pastries, seasonal items, and packaging.
8. Capture behind-the-scenes photos or short clips for content use.
9. Edit photos and videos using basic design tools such as Canva, Lightroom, and CapCut.
10. Work closely with the kitchen and production team to gather details about new items and promotions.
11. Coordinate with branch supervisors for campaign rollouts and the distribution of marketing materials.
12. Assist with market research, competitor monitoring, and pricing analysis.
13. Support administrative tasks such as maintaining marketing archives, tracking expenses, and organizing digital files.
14. Monitor online reviews and customer feedback.
15. Prepare suggested replies for customer complaints or compliments, following brand guidelines.
16. Propose ideas to increase customer engagement, brand awareness, and overall loyalty.