Manager - Product Analytics- CRM & Marketing

Landmark Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and digital company in Dubai is seeking a Manager – Product Analytics to drive customer engagement and retention initiatives through data analytics. This role involves analyzing campaign performance, segmenting customer cohorts, and providing actionable insights to optimize marketing strategies. Ideal candidates will have 4–7 years of experience in CRM or marketing analytics, strong skills in SQL and Python, and a deep understanding of marketing metrics. The position offers opportunities to influence retention strategies and enhance customer relationships.

Qualifications

• 4–7 years in CRM or marketing analytics within e-commerce or retail.
• Experience generating insight from campaign and user behavior data.
• Proven success in data-led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Responsibilities

• Analyze campaign performance across channels: email, push, WhatsApp, SMS.
• Build customer segmentation models for personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high-potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build engagement & conversion attribution models for CRM.

Skills

CRM campaign performance analytics

In-depth understanding of marketing metrics

Familiarity with CDP platforms

Cohort analysis & segmentation

A/B testing & experimentation

LTV modeling & retention tracking

Language proficiency in SQL

Language proficiency in Python

Visualization tools

Experience with Google Analytics

Experience with Amplitude/Mixpanel

Job description

Manager – Product Analytics

Landmark Digital is the digital arm of Landmark group – Retail and is the backbone of our omnichannel business.

We are hiring for Manager – Product Analytics to strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms.

This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value. Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the ‘what’ but also the ‘why’, ‘so what’ & ‘now what’.

You will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation and retention.

Job location

Dubai, UAE

Key Responsibilities

• Analyze campaign performance across channels (email, push, WhatsApp, SMS).
• Build customer segmentation models to enable personalized messaging.
• Monitor LTV, churn, and frequency metrics; identify high‑potential cohorts.
• Recommend optimization levers for content, cadence, and channel mix.
• Build the right engagement & conversion attribution models for CRM & other marketing properties.

Job Experience

• 4–7 years in CRM or marketing analytics within an e‑commerce or retail setup.
• Experience generating insight from campaign and user behavior data.
• Proven success in data‑led personalization.
• Knowledge of customer data models and marketing automation logic.
• Strong analytical foundation and business acumen in customer engagement.

Required Skills

• CRM campaign performance analytics.
• In‑depth understanding of marketing metrics (open rate, CTR, retention, churn, LTV).
• Familiarity with CDP platforms (e.g., Bloomreach, Segment).
• Cohort analysis & segmentation.
• A/B testing & experimentation.
• LTV modeling & retention tracking.
• Language proficiency in SQL, Python.
• Visualization tools: Looker, PowerBI.
• Experience with Google Analytics, Amplitude/Mixpanel.

About Landmark Digital

Landmark Digital is the dynamic digital arm of Landmark Retail, headquartered in Dubai, UAE, overseeing digital operations of eight leading brands across diverse geographies.