Head of Trade Marketing - Leading FMCG Distributor

Omanyp; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading FMCG distributor in the UAE is looking for a seasoned Trade Marketing Leader to drive the annual marketing strategy. This role encompasses localizing global strategies, overseeing promotions, and leading a team. The ideal candidate will have 8-15 years of experience, a strong understanding of the UAE retail landscape, and leadership skills in trade marketing.

Qualifications

• 8-15 years of experience in Trade Marketing, Shopper Marketing, or Sales within FMCG.
• Proven success in in-store activation and retail campaign execution.
• Strong understanding of the UAE and GCC retail landscape.

Responsibilities

• Lead the annual trade marketing strategy across all channels.
• Oversee the development, production, and timely deployment of POS materials.
• Collaborate with sales and key accounts to build and execute joint business plans.

Skills

Trade Marketing

Project Management

Customer Engagement

Job description

We are partnering with one of the UAE's most established FMCG distributors - a business with decades of heritage and a reputation for reliability, long-standing brand partnerships, and deep market access. With a strong presence across modern trade and food service, the company represents a diverse portfolio of global household names across food, beverage, and personal care categories. Known for operational excellence and trusted relationships with retailers and brand principals, this organization plays a pivotal role in driving category growth and execution across the region.

Responsibilities

• Lead the annual trade marketing strategy across all channels, aligning brand objectives with customer needs to drive sell-out.
• Localize global brand and category strategies into impactful, channel-specific in-store plans and activation calendars.
• Oversee the development, production, and timely deployment of POS materials, promotional tools, and visibility assets.
• Collaborate with sales and key accounts to build and execute joint business plans, promotions, and tailored retail programs.
• Monitor ROI and effectiveness of campaigns, ensuring commercial impact and budget efficiency.
• Act as the main point of contact for brand principals on all trade marketing matters, ensuring alignment and execution excellence.
• Lead, mentor, and develop the trade marketing team while building broader internal capabilities across customer and shopper marketing.

Minimum Requirements

8-15 years of experience in Trade Marketing, Shopper Marketing, or Sales within FMCG - ideally with both brand and distributor exposure.

Proven success in in-store activation, customer engagement, and retail campaign execution.

Strong understanding of the UAE and GCC retail landscape.

A commercial mindset with strong project management skills and cross-functional leadership experience.

Fluent in English; Arabic is a plus.

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