Head of Sales - Middle East

Beiersdorf AG; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking a Sales Leader to define and execute its commercial strategy. You will manage Sales and S&CM operations across the Middle East and ensure strong customer partnerships. Ideal candidates have at least 15 years of FMCG experience, notable Key Account management, and fluency in English. The role demands strong analytical and leadership skills. Join a dynamic team committed to responsible business practices and innovative products.

Qualifications

• 15 years of significant Sales experience within FMCG.
• Relevant Key Account experience in distributor led markets.
• Ideally relevant experience in the UAE & Gulf regions.

Responsibilities

• Define and execute commercial strategy to achieve topline goals.
• Lead Sales and S&CM Operations for the Middle East.
• Establish credible partnerships with customers.

Skills

Fluent in English

Team management experience

Strong analytical skills

General Sales expertise

General distributor management expertise

General S&CM expertise

High change and result agility

Customer-oriented

Strong negotiation skills

Education

University / higher education degree

Job description

Your Tasks

Define and execute commercial strategy- in line with regional priorities & global strategic intent - to (over)deliver topline (Volume, turnover and market share) in a sustainable way (margin) in the short and long run.

Establish Beiersdorfas a credible trade partner, through fact based sustainable customer partnerships.

Lead the Middle East (excl Saudi Arabia) Sales + S&CM Operations and be part of the Beiersdorf Middle East Leadership Team.

Deliver topline (volume, turnover, market share):

• With your teams, you develop and manage the Commercial (sales + S&CM) strategy for the Middle East (excl KSA) market
  • Measure what you do
  • Plan by channel
  • Negotiate by customer
  • Execute by store
• You continuously assess and improve the Route to Market of all BDF brands in the Middle East
• You ensure excellent execution of the commercial strategy and plans according to annual business plan and in line with our global and regional guidelines
• You comply with our internal compliance framework

Team Management:

• Lead & monitor yearly team engagement action plan, with support people leaders in your team
• Lead and roll-out cultural transformation
• Act as role model (on core values, cultural transformation)

Resource and Talent Management:

• Define and manage the succession plans for key positions
• Take active measures to strengthen the internal talent pipeline

Your Profile

Education

• University / higher education degree

Skills

• Fluent in English
• Team management experience (at least 5, preferable 10 in a multi-layer organization)
• Strong analytical skills
• General Sales expertise (negotiation, customer management)
• General distributor management expertise
• General S&CM expertise (catman, RGM)
• High change, result and people agility
• Initiative and curiosity, to spot and pursue opportunities before competition
• Customer oriented and able to build credible relationships as well as being a strong negotiator

Experience

• 15 years of significant Sales experience within FMCG
• Relevant Key Account experience in distributor led markets
• Ideally relevant experience in the UAE & Gulf and in Health & Beauty sector
• Experience in management of major Key accounts through JBPs, T2Ts and negotiations
• Strong People leadership, engagement & development

Personal attributes

• High level of energy and positivity based on a sincere personality,
• Future, result and solution oriented, proactive and daring / courageous personality --> strong desire to win
• 1 Team player

Specifics

• Travelling at least twice a year to Kuwait, Oman, Qatar, once a year to Saudi Arabia.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.