Head of Marketing

Atara Development; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate developer in Dubai is seeking a Senior Marketing Manager to lead their brand and marketing communications strategy. The successful candidate will drive demand and strengthen brand positioning across various channels, ensuring every project tells a compelling story. This role requires 8-12+ years of experience in marketing, with a strong digital background and proven results in real estate projects. You will manage a team and collaborate closely with sales and development teams, making a direct impact on high-profile marketing launches.

Benefits

Opportunity to grow within a rapidly expanding company

Direct impact on high-profile projects

Collaborative environment with growth opportunities

Qualifications

• 8–12+ years of experience in marketing, preferably in real estate development.
• At least 3–5 years in a senior or lead role.
• Proven track record in launching real estate projects.

Responsibilities

• Develop and execute marketing strategy for real estate projects.
• Build and manage marketing plans and budget.
• Lead brand positioning and messaging.

Skills

Strategic thinking with execution mindset

Strong creative sense and storytelling

Data-driven decision making

Budget management

Leadership and team management

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree

Tools

Digital marketing tools

CRM software

Job description

Overview

The Senior Marketing Manager will lead the overall brand, marketing, and communications strategy for our development portfolio, from open house events and off-plan launches to handover. The role is responsible for driving demand, strengthening brand positioning, and ensuring every project is presented with a compelling story across all channels. This is a strategic and hands-on leadership role that combines planning with execution alongside the team.

Key Responsibilities

• Develop and execute the end-to-end marketing strategy for all real estate projects from pre-launch to post-handover.
• Build and manage the monthly or annual marketing plan and budget, ensuring strong ROI on all campaigns.
• Lead brand positioning, messaging, and visual identity for both the corporate brand and individual projects.
• Drive integrated campaigns across digital, social media, performance marketing, CRM, outdoor, PR, and events.
• Oversee the creation of high-impact marketing assets: brochures, videos, 3D renders, project websites, sales kits, and showroom/experience center content.
• Work closely with Sales, Development, and Customer Experience teams to align marketing strategies with sales targets and product positioning.
• Manage media planning and buying, including partnerships with portals, influencers, agencies, and production houses.
• Use data and analytics to track campaign performance, lead quality, and customer behavior; recommend optimizations.
• Hands-on leadership of the marketing team: Supervise, monitor, and directly contribute to the execution of all campaigns (incl. launches, open house, etc.) and initiatives.
• Ensure all marketing activities comply with local regulations, project approvals, and brand guidelines.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree is a plus.
• 8–12+ years of experience in marketing, with at least 3–5 years in a senior/lead role within real estate development or a related sector (property, hospitality, lifestyle).
• Proven track record in launching real estate projects and delivering measurable results in lead generation and brand growth.
• Strong understanding of digital marketing, performance campaigns, social media, and marketing automation/CRM.
• Experience managing agencies, creative production, and media buying.
• Excellent leadership, stakeholder management, and presentation skills.

Key Skills

• Strategic thinking with a hands-on execution mindset.
• Strong creative sense and storytelling ability.
• Data-driven decision making and budget management.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Manage a team of marketing professionals across digital, content, and events, fostering a collaborative, high‑performance culture.

Why Join Us

• Opportunity to grow with us, expanding real estate developer shaping landmark projects in Dubai and RAK.
• Direct impact on high-profile launches and brand evolution.
• Collaborative environment with clear growth path for proven performers.