Growth-Driven Marketing & Enrollment Leader

American University of Ras Al Khaimah; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading educational institution in Ras Al Khaimah is seeking a Senior Manager for Marketing and Student Recruitment. This role involves developing and executing marketing strategies, enhancing student enrollment initiatives, and collaborating with stakeholders. The ideal candidate will have over 10 years of experience in higher education marketing, a master's degree, and excellent leadership skills. This position offers opportunities for international engagement and travel.

Qualifications

• At least 10 years of experience with higher education institutions in student recruitment.
• 5+ years in a leadership role focused on education marketing.
• Strong understanding of regional and international education landscapes.

Responsibilities

• Design marketing strategies aligned with enrollment targets.
• Lead integrated multi-channel marketing campaigns.
• Manage relationships with schools and community partners.
• Track KPIs and recommend data-driven campaign adjustments.

Skills

Student Lifecycle Awareness

Strategic planning and execution

Supervising and managing people

Excellent communication and leadership skills

Familiarity with accreditation standards

Web & UX Awareness

Willingness to travel

Education

Master’s degree in marketing or related field

Bachelor’s degree

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

A leading educational institution in Ras Al Khaimah is seeking a Senior Manager for Marketing and Student Recruitment. This role involves developing and executing marketing strategies, enhancing student enrollment initiatives, and collaborating with stakeholders. The ideal candidate will have over 10 years of experience in higher education marketing, a master's degree, and excellent leadership skills. This position offers opportunities for international engagement and travel.