Global B2C GTM Transformation Architect

Substance | Level Up by Substance; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A high-growth technology company in the United Arab Emirates is seeking a senior leader for B2C go-to-market functions. The role requires around 15 years of experience in commercial or transformation leadership within technology or digital platforms. Responsibilities include designing global GTM frameworks and leading cross-functional initiatives. Ideal candidates should have a consulting background and proven experience in influencing C-suite stakeholders. This role plays a crucial part in the company's multi-market transformation.

Qualifications

• Around 15 years in B2C GTM or commercial leadership within tech or media sectors.
• Experience in consulting roles with a strong commercial leadership focus.
• Proven ability to influence senior stakeholders with clarity.

Responsibilities

• Design the complete B2C GTM framework for global products.
• Develop market entry playbooks ensuring speed and local differentiation.
• Lead cross-functional alignment across Product and Marketing.

Skills

Value proposition design

Performance marketing

GTM scalability

Pricing strategy

Leadership

Job description

A high-growth technology company in the United Arab Emirates is seeking a senior leader for B2C go-to-market functions. The role requires around 15 years of experience in commercial or transformation leadership within technology or digital platforms. Responsibilities include designing global GTM frameworks and leading cross-functional initiatives. Ideal candidates should have a consulting background and proven experience in influencing C-suite stakeholders. This role plays a crucial part in the company's multi-market transformation.