Fashion Brand Manager

Caliberly; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading fashion brand in Dubai is looking for a Fashion Brand Manager to spearhead brand strategy and execution across all platforms. This role is pivotal in building brand equity and driving market growth while ensuring alignment with creative vision and commercial objectives. The ideal candidate will have 6-10 years of experience in brand management within the fashion industry, showcasing strong strategic and creative thinking skills. Expect a competitive compensation package and career growth opportunities.

Benefits

Creative and collaborative work environment

Competitive compensation and benefits

Career growth and leadership development opportunities

Qualifications

• 6–10 years of experience in brand management within fashion or retail.
• Strong understanding of fashion trends and consumer behavior.
• Experience managing multi-channel marketing campaigns.

Responsibilities

• Develop and execute overall brand strategy aligned with business goals.
• Plan seasonal marketing campaigns and monitor performance.
• Analyze market trends, and provide insights to senior management.

Skills

Creative thinking

Strategic thinking

Communication skills

Commercial acumen

Collaboration ability

Attention to detail

Adaptability

Education

Bachelor's degree in Fashion Management, Marketing, Business

Job description

JobTitle - Fashion Brand Manager

About the Role

We are seeking a creative and commercially driven Fashion Brand Manager to lead brand strategy, positioning, and execution across all customer touch points. This role is responsible for building brand equity, driving market growth, and ensuring consistent brand identity while aligning creative vision with commercial objectives in a competitive fashion retail environment.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute the overall brand strategy in line with business goals and target audiences.
• Define brand positioning, messaging, and visual identity across all channels.
• Ensure consistent brand representation across retail, digital, and marketing platforms.

Marketing & Campaign Management

• Plan and deliver seasonal and product-launch marketing campaigns.
• Coordinate with creative, digital, and retail teams to ensure cohesive campaign execution.
• Monitor campaign performance and optimize strategies to maximize brand impact.

Product & Merchandising Collaboration

• Work closely with design, merchandising, and buying teams to align product assortments with brand vision.
• Provide market insights on trends, customer preferences, and competitive activity.
• Support pricing, promotions, and product storytelling to drive sales.

Digital, Social & PR Management

• Oversee digital marketing, social media presence, and influencer collaborations.
• Manage brand communications, PR activities, and partnerships to enhance visibility.
• Ensure brand tone and storytelling resonate with target customers.

Market Analysis & Performance Tracking

• Analyze market trends, customer data, and brand performance metrics.
• Track KPIs such as brand awareness, customer engagement, and sales contribution.
• Provide actionable insights and reports to senior management.

Budget & Stakeholder Management

• Manage brand marketing budgets and ensure effective use of resources.
• Coordinate with agencies, vendors, and internal stakeholders.
• Ensure timely delivery of projects within budget and scope.

Qualifications & Experience

• Bachelors degree in Fashion Management, Marketing, Business, or related field.
• 6–10 years of experience in brand management within fashion or retail industries.
• Strong understanding of fashion trends, consumer behavior, and retail dynamics.
• Experience managing multi-channel marketing campaigns and brand launches.
• Proven ability to balance creative vision with commercial performance.

Key Competencies & Behaviours

• Strong creative and strategic thinking skills
• Excellent communication and presentation abilities
• Commercial acumen and results-oriented mindset
• Ability to collaborate across creative and commercial teams
• High attention to detail and brand consistency
• Adaptability in a fast-paced fashion environment

What We Offer

• Opportunity to shape and grow a fashion brand in a competitive market
• Creative and collaborative work environment
• Competitive compensation and benefits
• Career growth and leadership development opportunities

Apply now!