Email Lifecycle Growth Architect

QIMA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global marketing organization is looking for an Email Lifecycle Marketing Manager to build and optimize their email marketing function. This integral role focuses on developing strategies for lifecycle marketing, overseeing A/B testing, and harnessing data to refine campaigns. Candidates should have experience with Marketo, a strong analytical mindset, and the ability to work cross-functionally. The offering is a full-time position located in Dubai, with no remote work options.

Qualifications

• Strong understanding of segmentation and behavioral triggers.
• Experience building and optimizing B2B lifecycle programs.
• Knowledge of industry standards and best practices.

Responsibilities

• Build and scale in-house email marketing function.
• Own A/B testing and optimization for email programs.
• Design lifecycle journeys and define scalable frameworks.
• Collaborate with divisional marketing and CRM teams.

Skills

Understanding of buyer journeys

Analytical mindset

Experience with cross-functional teams

Comfortable with strategy and execution

Fluent English

Education

3 years hands-on experience with Marketo

Proven experience with high-impact email campaigns

Tools

Marketo

Zoho CRM

Job description

A global marketing organization is looking for an Email Lifecycle Marketing Manager to build and optimize their email marketing function. This integral role focuses on developing strategies for lifecycle marketing, overseeing A/B testing, and harnessing data to refine campaigns. Candidates should have experience with Marketo, a strong analytical mindset, and the ability to work cross-functionally. The offering is a full-time position located in Dubai, with no remote work options.