E-Commerce Marketing Executive (Fashion)

Al Khayyat Investments (AKI); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading fashion investment company in Dubai seeks an E-Commerce Marketing Executive to drive the digital growth of its fashion brands. The role encompasses creative content production, digital merchandising, and bilingual customer management in English and Arabic. Candidates must possess a Bachelor's degree in marketing or a related field, along with strong creative writing, video editing skills, and e-commerce experience. You will play a vital role in enhancing brand visibility and community engagement across multiple online platforms.

Qualifications

• Bachelor’s degree in marketing, Fashion Merchandising, Communication, Media, or a related field.
• Experience in both English and Arabic customer service and community management.
• Proficiency in video editing and multimedia production is mandatory.

Responsibilities

• Develop high-quality content for product pages and campaigns.
• Create and edit e-commerce and social media content.
• Manage brand presence on various fashion marketplaces.
• Handle bilingual customer inquiries and feedback.
• Monitor performance metrics and prepare reports.

Skills

Creative writing

Video editing

Social media management

E-commerce merchandising

Customer service

Bilingual communication

Education

Bachelor’s degree in marketing or related field

Tools

Final Cut Pro

Adobe Premiere

iMovie

Job description

JOB PURPOSE

The E-Commerce Marketing Executive – Fashion supports the digital growth of AKI Fashion brands across owned e-commerce platforms and key fashion/lifestyle marketplaces (e.g., Namshi, Mumzworld, Noon, Amazon, etc.).

The role is responsible for creative content, multimedia production, digital merchandising, marketplace execution, and bilingual customer/community management, ensuring strong brand visibility, engaging storytelling, and optimized performance that drives online revenue.

KEY ACCOUNTABILITIES

1. Creative Writing & Content Creation

• Develop high-quality creative writing and brand-aligned content for product pages, campaigns, CRM, and social media.
• Write and adapt product descriptions, fashion stories, category copy, gifting narratives, and seasonal messaging across brands.
• Ensure content tone matches each brand identity (e.g., kidswear, lifestyle, premium, casual).

2. Video & Audio Production

• Create and edit short-form and long-form fashion content for e-commerce and social channels.
• Produce product videos, styling reels, try-on edits, store/event recap videos, and promotional assets.
• Required tools: Final Cut Pro, Adobe Premiere, iMovie.

3. Digital Media & Social Media

• Create social-first e-commerce content that drives traffic, engagement, and conversions.
• Support audience engagement, community growth, and trend-based content execution.
• Monitor social/digital analytics and optimize content based on performance (reach, CTR, engagement, conversions).
• Coordinate with influencers and brand teams to align commerce launches and campaigns.

4. E-Commerce Operations & Merchandising (Fashion)

• Support daily e-commerce merchandising: new arrivals, seasonal edits, collections, categories, and bundles.
• Execute online promotions and campaign placements (hero banners, landing pages, wireframes).
• Ensure product listings are accurate, clean, priced, and visually aligned with brand standards.
• Monitor stock visibility, pricing consistency, and category health.

5. Marketplaces Management

• Manage brand presence and content across Namshi, Mumzworld, Noon, Amazon and other approved fashion marketplaces.
• Coordinate assortment uploads, content optimization, pricing, promotions, and visibility placements per marketplace.
• Track marketplace performance and implement corrective actions to improve sales and ranking.
• Support onboarding of new brands/collections into marketplaces.

6. Customer Service & Community Management (English & Arabic)

• Handle online customer inquiries, comments, and feedback across e-commerce, marketplaces, and social platforms.
• Provide bilingual support in English and Arabic (written and spoken).
• Ensure timely resolution of customer issues while protecting brand tone and customer experience.
• Escalate CX issues with operations/logistics and follow through to closure.

7. Reporting & Analytics

• Track daily/weekly performance for e-commerce and marketplaces (traffic, conversion, ATV/UPT, sell-through, ROAS).
• Monitor campaign ROI and content effectiveness.
• Prepare weekly and monthly reports with insights and recommendations.

QUALIFICATIONS

• Bachelor’s degree in marketing, Fashion Merchandising, Communication, Media, or a related field
• Customer service and community management in both English and Arabic (written & spoken)

SKILLS, KNOWLEDGE & ABILITIES

Technical / Functional

• Fashion e-commerce merchandising & product listing
• Strong creative writing and fashion storytelling abilities
• Proficiency in video editing & multimedia production (Final Cut Pro, Adobe Premiere, iMovie)
• Social media content creation, audience engagement, and analytics monitoring
• Marketplace operations experience (Namshi, Mumzworld, Noon, Amazon) is a plus
• Customer service and Community Management in English and Arabic
• Prior experience in fashion retail / fashion brands is a strong advantage

Behavioral

• High attention to detail and brand consistency
• Strong communication and coordination skills
• Customer-centric and solution-oriented
• Able to work fast in seasonal fashion calendars

WORKING ENVIRONMENT & COMMUNICATION

• Office-based with regular coordination across Fashion brand teams, creative agencies, marketplace partners, and operations.