DTC Creative Strategist

Paired; Remote; AED 70,000 - 90,000; Full time

Job summary

A fast-growing DTC brand in Dubai is seeking a Creative Strategist to lead their creative strategy. You will be responsible for developing multi-SKU ad creatives that drive revenue across various platforms like Meta and YouTube. The ideal candidate should have a strong performance marketing background, proven experience with paid media creative, and a knack for creating emotionally engaging content. This role offers competitive salary and flexibility for remote work.

Benefits

Work from Anywhere

Competitive Salary

Flexible Hours

Qualifications

• 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy.
• Proven experience driving growth through paid media creative.
• Deep understanding of Meta and TikTok creative best practices.

Responsibilities

• Own end-to-end creative strategy for various SKUs.
• Develop and lead multi-SKU ad creative across the customer journey.
• Craft and test messaging angles that drive conversions.

Skills

Creative strategy development

Performance marketing

Scripting and concepting

Cross-functional collaboration

Ecommerce metrics understanding

Emotionally resonant copywriting

Job description

Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.

What You’ll Do

As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more.

Your Core Responsibilities

Creative Strategy

• Develop and lead multi-SKU ad creative across the customer journey
• Craft and test messaging angles, formats, and frameworks that drive conversions
• Use customer reviews, performance data, and market trends to prioritize concepts

Scripting & Concepting

Regularly script the following:

• VSLs (Video Sales Letters)
• UGC and VO-led ads
• Short-form scripts and hooks
• Static ad copy/concepts
• Motion briefs (GIFs, animations)
• Ensure each concept is emotionally resonant, platform-native, and conversion-optimized

Review & Feedback Loop

• Participate in review rounds with our in-house producer/editor team
• Provide clear, constructive feedback to elevate quality and align with brand tone

Cross-functional Collaboration

• Join weekly syncs with our internal creative and growth team
• Collaborate on creator casting and brief development (we use Insense)
• Recommend and help iterate on workflow improvements and testing strategy

Success Looks Like

• Consistent delivery of high-impact creative that boosts ROAS
• Strong understanding of ecommerce trends, ad psychology, and performance hooks
• Ability to work fast without sacrificing polish
• Willingness to go above and beyond during campaign pushes or launches

Your Toolkit

• You’ve developed creative for DTC brands in wellness, personal care, pet, or similar spaces
• Familiarity with Meta Ads Manager data or know how to read performance feedback
• You can script, concept, and brief editors or animators
• Not afraid to jump on Slack or join calls — communication matters here

Deliverables & Compensation

• 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations, VSLs
• Flexibility for fast scale-up if we hit a groove
• Open to creative tests before long-term scope agreement

Requirements

• 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy
• Proven experience driving growth through paid media creative
• Deep understanding of Meta and TikTok creative best practices
• Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
• Ability to turn data and insights into actionable creative direction
• Experience writing emotionally resonant copy
• Experience in guiding creative teams

Benefits

• Work from Anywhere
• Competitive Salary
• Flexible Hours