Director, Area Marketing

OA- Mastercard; United Arab Emirates; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading financial services company is seeking a Director, Area Marketing to execute strategic marketing initiatives across the UAE and Oman. This role involves developing local marketing plans, executing consumer and merchant promotions, and analyzing market data. The ideal candidate should have extensive consumer marketing experience, strong collaborative skills, and the ability to coach teams. This position is based in Dubai and offers an opportunity to shape the marketing strategy in a major technology organization.

Qualifications

• Proven success in integrated marketing plans across channels.
• Ability to build relationships with partners and agencies.
• Experience in consumer marketing, B2B/B2B2C, and sponsorship marketing.
• Experience motivating and coaching marketing teams.
• Ability to work in a matrixed organization.

Responsibilities

• Develop local marketing plans aligned with business priorities.
• Execute consumer and merchant promotional activities.
• Analyze market data and propose insights for decision-making.
• Track campaign performance and recommend improvements.
• Supervise the UAE & Oman marketing team.

Skills

Integrated marketing planning

Collaboration with partners

Consumer marketing experience

Coaching marketing teams

Strong presentation skills

Tools

MS PowerPoint

MS Word

MS Excel

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Area Marketing

Overview

• Mastercard connects and powers an inclusive, digital economy that benefits everyone, everywhere. Across the UAE & Oman, Mastercard is scaling impact across consumers, SMEs, financial institutions, governments, and fintechs.
• Mastercard is looking for a strategic, passionate, and high impact Marketing Director to lead multiple marketing disciplines across UAE & Oman.
• Based in Dubai and reporting to the UAE & Oman Country Manager and dually to the Marketing & Communications VP, the UAE & Oman Marketing Director will define and execute a market‑relevant strategy that advances business & marketing priorities, strengthens customer relationships, and protects brand reputation & trust.
• We're looking for an outstanding professional who is:
  • Driven and inherently curious, always eager to find a better way to do things and take things to the next level.
  • Works well under demanding timelines and has a keen eye for detail, able to deliver projects to the highest level.
  • Excels at building relationships and strives for excellence in everything you do.
• This is an excellent opportunity to join one of the world’s leading technology companies. Mastercard is a force for good, working to help empower and include people around the world. Our success is driven by the skills, experience, integrity and mindset of the talent we hire. We attract and retain top talent from diverse backgrounds and industries by building a world‑class culture based on decency, respect and inclusion. Find out more about working at Mastercard here

Role Responsibilities

• Develop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc., ensuring all initiatives are both locally relevant and in alignment with country, regional and cross‑functional priorities.
• Build and execute consumer, customer and merchant activities/promotions in the areas of card issuance; cardholder activation, usage and loyalty programs.
• Application and customization of marketing assets (consumer intelligence, brand, sponsorships and partnerships) to develop valued and differentiating programs.
• Collecting and analyzing market data as well as conducting specific market researches in order to put forward an insight‑led activities proposals for Mastercard and its customers.
• Develop metrics and specifications to track campaigns & activity program performance, measure program performance, and make recommendations based on results.
• Work closely with creative, media, digital, activation & research agencies. This includes briefing, development & securing all necessary approvals of all projects.
• Supervises UAE & Oman marketing team, ensures compliance to goal setting and performance appraisal processes, identifies and coaches top talent within own team.
• Manage UAE & Oman marketing budget including preparing monthly and annual budget forecasts; set control procedures; ensure full compliance with Mastercard rules & policies.
• Builds strong relationships with key issuers to ensure amplification of market‑wide campaigns and ideation for bespoke campaigns that help drive the business agenda; including unlocking marketing funds available within customer CBAs for Priceless activations and other relevant initiatives.
• Supports in the delivery of cluster customer events of various sizes.

Skills and Experience

• Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels.
• Demonstrated ability in establishing collaborative relationships with partners, agencies and cross‑functional counterparts and representing the voice of the local market.
• Extensive experience and demonstrated success in consumer marketing, with additional experience in B2B, B2B2C and/or sponsorship Marketing.
• Experience in supervising, coaching, and motivating marketing teams.
• Strong collaboration skills with the ability to navigate a matrixed organization with multiple internal stakeholder groups.
• Excellent presentation capabilities and proficiency in MS PowerPoint, Word, and Excel.
• Self‑starter with high energy, motivation, and resilience.
• Team player with strong achievement and results orientation.

The position is based out of UAE office.

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.