Digital Marketing Manager

Rightangled; Business Bay; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic healthcare company is seeking a Digital Marketing Manager to lead digital campaigns. The ideal candidate will develop effective strategies across channels, collaborate with diverse teams, and monitor successes through analytics. They will ensure compliance within the healthcare sector while enhancing brand awareness. This opportunity offers access to advanced technology, a competitive salary, and robust professional development in a supportive environment.

Benefits

Access to cutting-edge technology

Competitive Salary

Collaborative and Inclusive Team Culture

Pension scheme

Employee discounts on healthcare products

Opportunities for personal and professional development

Qualifications

• Proficiency in using various digital marketing tools and platforms.
• Ability to analyze metrics for campaign optimization.
• Experience in creating compliant marketing content.

Responsibilities

• Create and execute comprehensive digital marketing strategies.
• Collaborate with teams to align digital initiatives with business goals.
• Monitor and optimize campaign performance regularly.

Skills

Proficiency in digital marketing tools

Strong analytical skills

Experience in compliant digital content creation

Knowledge of SEO and SEM best practices

Strong organizational skills

Excellent communication skills

Tools

Google Analytics

Google Ads

Email marketing software

Job description

We are looking for a dedicated and motivated Digital Marketing Manager to join our ever growing team. The ideal candidate will be able to work with multiple teams within the business to develop a strong digital marketing campaign across multiple channels.

The role will be responsible for increasing brand awareness and analysing the effectiveness of campaigns to optimise success.

Key Responsibilities

• Create and execute a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement across online channels.
• Collaborate with the marketing and product teams to align digital initiatives with overall business goals and product launches
• Plan, launch, and manage digital campaigns across channels like social media, email
• Continuously monitor and optimise campaigns for performance, adjusting targeting, messaging, and budgets to maximise ROI
• Oversee the creation of digital content, including website copy, blogs, social media posts, and videos, ensuring all materials are on-brand, compliant, and resonate with the target audience
• Track, analyse, and report on key metrics (e.g., engagement, conversion rates, and website traffic) to measure the effectiveness of digital initiatives
• Use social listening tools to monitor conversations around the brand and industry trends to inform content strategies

• Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, and email marketing software
• Strong analytical skills with the ability to interpret data and metrics to optimise campaign performance
• Experience in creating and managing compliant digital content, understanding industry regulations (e.g., HIPAA, FDA guidelines) for marketing in the healthcare space
• Knowledge of SEO and SEM best practices, with experience in content optimisation and keyword research
• Strong organisational skills with the ability to manage multiple projects, timelines, and campaigns simultaneously
• Excellent communication and interpersonal skills, with experience collaborating with cross‑functional teams

Why Work With Us?

At Médetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Access to cutting‑edge technology and tools to support your work
• Competitive Salary
• A Collaborative and Inclusive Team Culture
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward‑thinking company