Digital Marketing Expert

ESSENCE WORLD PERFUMES & COSMETICS TRADING CO. L.L.C; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading cosmetic trading company in Dubai is seeking a talented Digital Marketing Expert to enhance their online presence through strategic campaigns. The ideal candidate will manage digital advertising on platforms like Google Ads and Meta Ads, analyze performance metrics, and optimize strategies based on data-driven insights. This role requires strong analytical skills, creativity in content development, and familiarity with the latest industry trends.

Qualifications

• Proven experience in digital marketing roles.
• Strong analytical skills to optimize performance metrics.
• Familiarity with A/B testing methodologies.

Responsibilities

• Design and manage digital advertising campaigns.
• Develop strategies aligned with business objectives.
• Analyze and report on campaign performance metrics.
• Conduct A/B testing to improve ad effectiveness.
• Stay current with digital marketing trends.

Skills

Digital marketing strategy

Campaign management

A/B testing

SEO

Data analysis

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Job description

Overview

We are seeking a talented and experienced Digital Marketing Expert to join our team. The ideal candidate will be a strategic thinker and a hands-on doer, with a proven track record of designing, executing, and optimizing digital marketing campaigns across various platforms. You will be responsible for driving our online presence, increasing lead generation, and maximizing ROI through data-driven strategies.

Responsibilities

• Campaign Management: Design, create, and manage high-performance digital advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).
• Strategy & Planning: Develop comprehensive digital marketing strategies that align with business objectives, including audience segmentation, keyword research, and budget allocation.
• Content Strategy & Concept: Lead the design and conceptualization of a compelling content strategy. Work with creative teams to produce engaging ad copy, visuals, and video content that resonates with target audiences.
• Performance Analysis: Continuously monitor, analyze, and report on campaign performance metrics (e.g., ROAS, CPA, CTR, conversion rates). Use insights to optimize campaigns and identify new growth opportunities.
• A/B Testing: Conduct rigorous A/B testing on ad creatives, landing pages, and campaign settings to improve effectiveness and efficiency.
• SEO & Analytics: Collaborate on SEO initiatives and utilize tools like Google Analytics to track user behavior and inform future strategies.
• Market Trends: Stay up-to-date with the latest trends, best practices, and algorithm changes in digital marketing and social media advertising.