Digital Marketing Executive

TAG Dynamics; Ras Al Khaimah; On-site; AED 120,000 - 160,000; Full time

Job summary

A global leader in vehicle design and manufacturing is seeking a Digital Marketing Executive to develop and execute marketing strategies. This role involves leveraging data analytics to drive growth and brand visibility, managing campaigns across multiple digital platforms, and staying updated on digital marketing trends. Candidates should have 2-3 years of experience in digital marketing and a bachelor’s degree in a related field. Knowledge of AI platforms is a plus. The position is based in Ras al-Khaimah, UAE.

Qualifications

• Minimum of 2-3 years in digital marketing.
• Experience working with performance-driven campaigns.
• Exposure to AI platforms is a bonus.

Responsibilities

• Plan and execute digital marketing strategies.
• Analyze performance metrics to optimize campaigns.
• Create and manage content calendars for digital storytelling.
• Collaborate with Sales & R&D to align campaigns.
• Manage and improve the company website's SEO and user experience.

Skills

SEO/SEM

Social Media Marketing

Email Marketing

Data Analytics

Content Creation

Education

Bachelor’s degree in Marketing, Digital Media, Communications

Tools

HubSpot

Google Analytics

Meta Advertising

LinkedIn Ads

Job description

Company Description

Established in 2009, TAG Dynamics is a global leader in designing, engineering, and manufacturing custom armored and non-armored vehicles. We serve a diverse clientele, including individuals, businesses, law enforcement agencies, military organizations, and governments worldwide. With certified manufacturing facilities and service centers, our commitment to excellence is evident through our extensive client base spanning over 60 countries. Our dedication to quality is showcased by numerous ballistic and blast certifications from renowned laboratories globally. We strive to exceed client expectations with every vehicle we produce.

Role Description

The Digital Marketing Executive will be responsible for developing, executing, and optimizing TAG Dynamics’ digital marketing strategies to drive growth, lead generation, and brand visibility. This role requires a performance-driven mindset with strong expertise in SEO/SEM, social media, email marketing, and marketing automation tools such as HubSpot, Google, Meta, and LinkedIn.

The ideal candidate will leverage data analytics and AI-assisted platforms to enhance campaign performance, improve user experience on the company website, and stay ahead of emerging trends in digital marketing and generative AI. Digital Marketing Executive will ensure all digital initiatives align with business objectives, maintain compliance with data privacy regulations, and actively contribute to the continuous innovation of marketing strategies.

Responsibilities

• Plan and execute digital marketing strategies across web, search, social, and email using automation and AI-assisted tools.
• Analyze performance metrics (SEO, SEM, social media, HubSpot, etc.) to optimize campaigns and recommend growth strategies.
• Create and manage content calendars, with a focus on digital storytelling, paid ad creatives, and dynamic content powered by AI.
• Stay ahead of digital marketing trends including generative AI, personalized customer journeys, and performance optimization.
• Collaborate closely with Sales & R&D to align campaigns with commercial and innovation objectives.
• Manage and improve the website (tagdyn.com), ensuring optimized SEO and user experience.
• Contribute to marketing innovation by testing new tools, channels, and strategies regularly.
• Support lead generation efforts and campaign analytics across all digital touchpoints.
• Authority to initiate, pause, and optimize digital ad campaigns.
• Recommend and evaluate new digital tools, platforms, or marketing technologies.
• Coordinate with external agencies and freelancers, if required.
• Monthly digital campaign reports showing lead generation and conversion metrics.
• Optimized digital presence including social media, website, and ads.
• Active experimentation with new tools, platforms, or formats.
• Contribution to marketing strategy evolution with data and trend insights.
• Understanding of digital data privacy (GDPR, cookie banners, etc.).
• Ability to ensure quality and compliance in published digital material.

Qualifications

Experience: Minimum of 2–3 years in digital marketing with exposure to growth marketing or performance-driven campaigns. Experience working in small, agile teams preferred.

Training

• Training in digital advertising platforms (Google, Meta, LinkedIn)
• Strong with SEO/SEM, HubSpot, and Google Analytics
• Bonus: Exposure to AI platforms.

Education

Bachelor’s degree in Marketing, Digital Media, Communications, or equivalent. A certification or demonstrable understanding of AI in marketing is a plus.