Digital Marketing Executive

Al Tayer Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading digital marketing company in Dubai is in search of a Digital Marketing Executive. The role involves planning and executing campaigns across various digital platforms, analyzing performance metrics, and implementing innovative strategies to optimize results. The ideal candidate should have 2 to 4 years of experience in managing digital campaigns, a strong grasp of digital marketing funnels, and hands-on expertise with Google Ads and Meta Ads Manager. This position offers a dynamic environment for growth and creativity.

Qualifications

• 2–4 years of experience managing paid advertising campaigns across multiple digital platforms.
• Strong understanding of digital marketing funnels and audience targeting.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Data-driven mindset with the ability to interpret insights.
• Creative thinker with excellent attention to detail.

Responsibilities

• Plan, execute, and optimize paid media campaigns across digital channels.
• Conduct keyword research and competitor analysis.
• Track and analyze key metrics to measure success.
• Implement A/B testing to optimize ad creatives and messaging.
• Support SEO initiatives to enhance online visibility.

Skills

Managing paid advertising campaigns

Digital marketing funnels

Audience targeting

Performance metrics analysis

Creativity

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Digital Marketing Executive Jobs in Dubai, UAE

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across all major digital and social media channels.
• Conduct keyword research and competitor analysis to enhance campaign performance.
• Track, analyze, and report on key metrics (CTR, CPC, CPA, ROAS, conversions, etc.) to measure success.
• Implement A/B testing to optimize ad creatives, targeting, and messaging.
• Support SEO initiatives and website performance improvements to enhance online visibility.
• Manage and monitor tracking pixels, UTM parameters, and analytics tools (Google Analytics, Meta Pixel, etc.)
• Stay up to date with the latest digital trends, ad formats, tools, and best practices across platforms.
• Collaborate with the creative, content, and brand teams to deliver cohesive digital campaigns.
• Assist in planning and executing integrated marketing strategies across owned, paid, and earned channels.

Requirements

• 2–4 years of experience managing paid advertising campaigns across multiple digital platforms.
• Strong understanding of digital marketing funnels, audience targeting, performance metrics, and conversion optimization.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and other key digital tools.
• Data-driven mindset with the ability to interpret insights and improvements.
• Creative thinker with excellent attention to detail and a passion for innovation.