Digital Marketing Executive

Caliberly; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A financial services company in Dubai is looking for a Digital Marketing Executive to plan and execute marketing campaigns, manage social media and paid ads, and develop engaging content. The ideal candidate will have a Bachelor's degree in Marketing with 2-3 years of relevant experience, strong analytical skills, and proficiency in digital marketing tools. Join a fast-paced environment where creativity and data-driven decisions thrive.

Qualifications

• 2-3 years of experience in digital marketing, preferably in financial services.
• Knowledge of compliance in financial advertising is a plus.
• Ability to work in a fast-paced, target-driven environment.

Responsibilities

• Plan and execute digital marketing campaigns to generate leads.
• Manage paid advertising campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
• Develop engaging content to attract and engage customers.
• Analyze campaign performance metrics for maximum ROI.
• Collaborate with sales and compliance teams for consistent messaging.

Skills

Digital marketing tools proficiency

Strong analytical skills

Content creation

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

SEO tools

Analytics platforms

Job description

About the job Digital Marketing Executive

Responsibilities:

• Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel.
• Manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Develop engaging content, including blogs, social media posts, and email campaigns, to attract and engage potential customers.
• Analyze campaign performance metrics and optimize for maximum ROI.
• Collaborate with the sales and compliance teams to ensure consistent messaging and adherence to regulatory standards.
• Perform SEO/SEM activities to increase website traffic and visibility.
• Monitor market trends and competitor activities to identify opportunities for innovation.
• Manage CRM and marketing automation tools to nurture leads and track customer journeys.

Requirements:

• Bachelors degree in Marketing, Digital Media, or a related field.
• 2-3 years of experience in digital marketing, preferably in the financial services or credit card sector.
• Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, SEO tools, and analytics platforms).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Creative mindset with excellent content creation and communication skills.
• Knowledge of compliance requirements in financial advertising is a plus.
• Ability to work in a fast-paced and target-driven environment.