Digital & Social Media Marketing Executive

AccorHotels Middle East; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading hospitality company in Dubai is seeking a Digital Marketing Specialist to enhance their online presence. The role involves managing strategies for websites and social media, executing campaigns to drive bookings, and collaborating with various teams. The ideal candidate has a bachelor's degree in Marketing or Communications along with 2–4 years of relevant experience. Join us to grow in a dynamic environment that values creativity and innovation.

Benefits

Access to Hospitality Learning programs

Opportunities for professional development

Supportive and inclusive work environment

Qualifications

• 2–4 years’ experience in digital marketing, preferably in hospitality.
• Basic design and photo-editing skills.
• Strong knowledge of performance tracking for paid campaigns.

Responsibilities

• Manage the hotel’s digital presence across various platforms.
• Create digital marketing strategies aligned with business goals.
• Plan and execute email marketing campaigns.

Skills

Digital marketing

Social media management

Email marketing

Creative thinking

Education

Bachelor's degree in Marketing or Communications

Tools

Websites

Social media platforms

Email marketing software

Job description

Company Description

Nestled along the picturesque Arabian Gulf beaches, Mövenpick Hotel Jumeirah Beach is a modern 5-star hotel that promises an unparalleled experience of comfort and convenience in the heart of Dubai. With a perfect blend of breathtaking views, exciting dining options, and exceptional recreational facilities, Mövenpick Hotel Jumeirah Beach stands out as a premier destination for travelers seeking an unforgettable stay in this vibrant city.

What is in it for you

• Gain access to over 1,000+ Hospitality Learning programs through Learn Your Way – a comprehensive learning platform of Accor.
• Come be a part of the limitless world of Accor, filled with opportunities to learn, grow & develop your skills within 54+ brands across 121+ countries.
• On-the-job learnings and exposure to help you settle in your new role under extremely competent industry leaders who will guide you and prepare you for future success.
• Make a difference by joining us in the hotel's Social Care & Impact strategy, contributing towards our ongoing Environment, Societal, Governance‑related initiatives.
• Be part of a winning team that allows you to think outside the box, challenge the status‑quo, and belong!

Key Responsibilities

• Manage and grow the hotel’s digital presence across websites, OTAs, social media, and online partners.
• Create and execute digital marketing strategies aligned with Mövenpick brand standards and business goals.
• Plan, manage, and optimise paid digital and social media campaigns to drive visibility and direct bookings.
• Develop and maintain a social media content calendar; create engaging organic content.
• Monitor digital performance, analyse results, and prepare actionable reports.
• Conduct regular audits to ensure accuracy, brand compliance, and content quality across all channels.
• Manage content on Accor.com, Mövenpick.com, and third‑party platforms.
• Plan and execute email marketing campaigns in line with the annual marketing plan.
• Collaborate with Sales, Revenue, and Marketing teams to increase enquiries and conversions.
• Support hotel marketing campaigns and manage agency/partner relationships.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years’ experience in digital marketing (hospitality experience preferred).
• Strong knowledge of websites, OTAs, social media, paid media, and email marketing.
• Experience managing paid social campaigns and performance tracking.
• Basic design and photo‑editing skills.
• Creative, detail‑oriented, and commercially driven.
• Excellent communication and collaboration skills.

Additional Information

Our team and working environment: Opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor? Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life. At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.