Data Analyst Content & User Growth

Fuku; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading international media platform in Dubai is seeking a Data Analyst to build data frameworks for content performance and user behavior analytics. The ideal candidate will have strong SQL skills and familiarity with BI tools. This role offers competitive compensation and the opportunity to develop scalable analytics frameworks while working closely with cross-functional teams. Strong communication skills and experience in content platforms are vital, along with a familiarity with Middle Eastern users.

Benefits

Competitive compensation

Long-term development potential

Qualifications

• Experience in data analysis or data operations in content platforms or internet products.
• Strong proficiency in SQL and hands-on experience with BI tools.
• Clear logical thinking and ability to communicate insights effectively.

Responsibilities

• Build a real-time data framework with unified metrics.
• Design core dashboards covering content performance and monetization.
• Conduct analysis on key content and provide performance evaluations.
• Develop user profiling and segmentation models.

Skills

Data analysis

SQL proficiency

BI tools (Looker, Power BI, Tableau)

Python

Communication skills

Stakeholder management

English proficiency

Familiarity with Middle Eastern users

Job description

Overview

Company Overview: Our client is a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East. The company operates large-scale content ecosystems including long-form content, short-form video, and subscription-based products, and is actively strengthening its data-driven decision-making capabilities to support regional growth. This role will focus on content performance, user behavior, and commercialization analytics, working closely with content, product, and growth teams.

Key Responsibilities

• Build a quantifiable, real-time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms.
• Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics.
• Conduct in-depth analysis on key content, projects, and campaigns (e.g., major shows, short-form content, or regional initiatives), providing performance evaluation, issue diagnosis, and optimization recommendations.
• Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies.
• Identify critical churn and drop-off points across the user journey, drive cross-functional improvement initiatives, and track post-optimization results.

Requirements

• Experience in data analysis or data operations, preferably within content platforms, internet products, or growth-oriented environments.
• Strong proficiency in SQL; hands-on experience with BI tools such as Looker, Power BI, Tableau, or similar.
• Python experience is a plus.
• Clear logical thinking with the ability to articulate a full loop of problem → metrics → insights → actions → review.
• Strong communication and stakeholder management skills, able to collaborate effectively with product, content, and operations teams.
• English as a working language is required.
• Familiarity with Middle Eastern users or Arabic language skills is a strong plus.

Why This Role

• High-impact role directly supporting content and user growth strategy.
• Exposure to regional and global stakeholders in an international organization.
• Opportunity to build scalable data foundations and analytics frameworks from the ground up.
• Competitive compensation and long-term development potential.