Copywriter - English

Publicis Groupe Holdings B.V; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading advertising agency in Dubai is seeking an English Copywriter with strong storytelling abilities and agency experience. The role involves crafting copy for global brands and developing creative concepts. The ideal candidate will have at least 2 years of experience, mastery in direct-marketing, and a Bachelor's Degree in a related field. Candidates should possess a blend of creativity, analytical skills, and the ability to juggle multiple projects effectively.

Qualifications

• At least 2 years of experience in concept creation.
• Mastery in developing copy for cross-channel marketing.
• Strong understanding of communication concepts versus exceptional ideas.

Responsibilities

• Writing and proofreading texts for various formats.
• Working with creatives to develop concepts.
• Ensuring the highest standards of accuracy in communication.

Skills

Copywriting

Creative Concept Development

Storytelling

Client Communication

Analytical Skills

Education

Bachelor's Degree

Job description

Overview

The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.

Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.

Responsibilities

Technical & Product

• Writing texts (e.g., copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content
• Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns
• Have a keen understanding of all the channels in the 1:1 marketing space
• Understand the power of data intelligence to help them achieve the communication challenge
• Required to make conceptual and strategic decisions across a wide variety of clients and industries

Business Acumen & Operational Efficiency

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality controlDeliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset

• Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more
• Research competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy and design a cohesive story

People & Leadership

• Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry best practices and new possibilities
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Self

• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humour and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Qualifications

• At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor’s Degree in the appropriate field of study

Additional Information

R-3525, L-1123