Content & Social Media Specialist

Caliberly; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

An industry-leading IT company is seeking a Content and Social Media Specialist to develop and manage content strategies across major social media platforms. Candidates should have at least 5 years of experience in social media management and content creation, ideally within the technology sector, with a strong understanding of secure communications products. This position involves crafting compelling content, running social media campaigns, and analyzing performance metrics to boost brand visibility and engagement.

Qualifications

• Minimum 5 years of experience in social media content creation and management.
• Proven track record with LinkedIn, Meta (Facebook/Instagram), and X.
• Strong understanding of VPNs and chat platforms.

Responsibilities

• Develop and manage content strategies for various social media platforms.
• Create high-quality content for secure communication products.
• Plan and execute social media campaigns.

Skills

Social media management

Content creation

Copywriting

Analytical skills

SEO knowledge

Education

Bachelor's degree in Marketing, Communications, IT

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the job Content & Social Media Specialist

We are hiring a Content and Social Media Specialist for an industry-leading IT company specializing in secure communications. Our client is committed to delivering user-friendly platforms, including chat support and VPN solutions. The ideal candidate will have a strong background in social media management and content creation, with expertise in promoting products in the technology and secure communications sectors.

Key Responsibilities:

• Develop, execute, and manage content strategies across LinkedIn, Meta (Facebook/Instagram), and X (formerly Twitter) to enhance brand visibility and engagement.
• Create compelling, high-quality content tailored to secure communication products, including blogs, articles, posts, and multimedia assets.
• Collaborate with the marketing and product teams to align content with business goals and brand messaging.
• Plan and execute social media campaigns to drive awareness, engagement, and lead generation for the company's chat support and VPN products.
• Monitor and analyze social media performance metrics, generating reports and recommendations to optimize strategies.
• Stay updated with industry trends, emerging social media platforms, and best practices to ensure innovative and effective content.
• Engage with the online community, respond to queries, and manage feedback to foster positive relationships with the audience.
• Coordinate with graphic designers and video creators to produce visual assets for social media and digital campaigns.

Requirements:

• Minimum 5 years of experience in social media content creation and platform management, preferably in the IT or technology sector.
• Proven track record of successfully managing social media accounts on LinkedIn, Meta (Facebook/Instagram), and X.
• Strong understanding of secure communication products such as VPNs and chat platforms.
• Excellent copywriting skills with attention to detail and creativity.
• Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Analytical mindset with the ability to interpret performance data and optimize campaigns.
• Knowledge of SEO and content marketing best practices is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, IT, or a related field.
• Familiarity with secure communications and cybersecurity trends is highly advantageous.
• Experience in creating video content or basic graphic design is a plus.