Cluster Social Media Manager

AccorHotels Middle East; United Arab Emirates; On-site; AED 183,000 - 258,000; Full time

Job summary

A global hospitality leader in the United Arab Emirates is looking for a Cluster Social Media Manager to drive brand awareness through comprehensive digital marketing strategies. Responsibilities include developing social media campaigns, creating engaging content, managing advertising, and analyzing metrics. The ideal candidate holds a degree in Marketing, possesses proven digital marketing experience, and has strong communication skills. This position offers growth opportunities and competitive benefits.

Benefits

Employee benefit card for discounted rates

Learning programs

Career development opportunities

Corporate Social Responsibility activities

Qualifications

• Proven experience in digital marketing, preferably in hospitality.
• In-depth knowledge of digital marketing channels.
• Strong analytical skills and ability to interpret data.

Responsibilities

• Develop and execute social media strategy aligned with marketing goals.
• Produce high-quality content showcasing the resort.
• Create and manage digital advertising campaigns.
• Optimize the resort's website for search engines.
• Collaborate with influencers and travel partners.
• Track and analyze social media metrics and website traffic.
• Promote special events and offers through digital channels.
• Utilize CRM tools to manage guest information and relationships.

Skills

Digital marketing

SEO

Social media management

Content creation

Data analysis

Team management

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Facebook Manager

Job description

Company Description

Get ready to discover Mövenpick Resort Al Marjan Island, a 5 star resort in Ras Al Khaimah built beside 300M. of soft sand beach. 418 rooms and suites offer flexible comfort with spectacular sea views from every balcony. Six specialty bars and restaurants, three outdoor pools, a wellness hub with a fully equipped gym and four treatment rooms, water sports, and a year round Kids Club make it an ideal holiday destination.

Job Description

As a Cluster Social Media Manager reporting to Director of Marketing & Communications, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility.

1. Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resort's marketing goals. This includes choosing appropriate platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), creating content calendars, and setting measurable KPIs.
2. Content Creation: Produce high-quality, engaging content such as photos, videos, reel, blog posts, and stories showcasing the resort's amenities, services, events, and promotions. Highlight the unique experiences offered by the resort to entice potential guests.
3. Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to increase visibility, drive traffic to the resort's website, and boost bookings.
4. SEO and Website Optimization: Optimize the resort's website for search engines (SEO) to improve its ranking and visibility. Monitor website analytics and make data-driven decisions to enhance user experience and conversion rates. Manage and update Micro site for the resort.
5. Collaboration and Partnerships: Identify and collaborate with influencers, local businesses, and travel-related partners to expand the resort's reach and attract new audiences.
6. Analytics and Reporting: Track and analyze social media metrics, website traffic, and campaign performance regularly. Provide detailed reports and insights to assess the effectiveness of marketing efforts and make necessary adjustments for improvement.
7. Event Promotion: Promote special events, packages, and seasonal offers through digital channels. Create buzz and excitement around these offerings to drive bookings and increase attendance.
8. CRM Management: Utilize CRM tools to maintain a database of guest information, preferences, and interactions. Implement strategies to nurture relationships with past guests and encourage repeat visits.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, preferably within the hotel or hospitality industry.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent team management skills.
• Creativity and a keen eye for design and aesthetics.
• Exceptional communication and interpersonal skills.
• Self-driven & results oriented.
• Up-to-date with the latest trends and best practices in digital marketing.

Additional Information

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through our Academies.
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/.