Cards Acquisition

PayTech Nexus Ltd; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A financial services company in Abu Dhabi is looking for a Cards Specialist focused on acquisition. The ideal candidate will have 10-15 years of comprehensive experience in product launches, manage digital and non-digital channels for customer acquisition, and possess strong stakeholder management skills. Knowledge of Arabic is a plus but not mandatory. This role will drive campaign execution and enhance acquisition strategies.

Qualifications

• 10-15 years experience in full lifecycle product launch.
• Understanding and experience in customer onboarding processes.
• Strong analytical and communication skills.

Responsibilities

• Identify acquisition opportunities focusing on cross-sell.
• Work on launching digital campaigns through various channels.
• Coordinate campaign execution and troubleshoot issues.

Skills

Stakeholder management

Sales compliance

Acquisition cost optimization

Analytical skills

Job description

Project scope: Cards Specialist (acquisition)

Role : Acquisition

• Identify acquisition opportunities focusing on cross-sell for the short-term
• Work on acquisition of new-to-bank customers though digital and non-digital channels
• Work on launching digital campaigns through owned and paid media channels
• Design the ideal campaigns based on an understanding of the client capabilities and priorities
• Build business cases to facilitate internal buy-in and approvals
• Coordinate campaign execution and troubleshoot any issues that may com-up
• Understanding of market segments to drive acquisition
• Thorough understanding of acquisition drivers onboarding criteria, credit initiation process, credit policy, app score, bureau dynamics, etc.
• Previous experience in designing, launching incentive structures and tactical campaigns
• Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity etc.
• Understanding and experience of STP customer onboarding, process reconfiguration
• Strong stakeholder management including business (product/portfolio), credit, operations, IT, HR, 3rd parties
• Experience in Sales compliance, risk management and controls

KPIs:

• Number of new acquired MC cards
• Spend uplift from existing portfolio
• Timeliness of new product launch

Knowledge & Experience:

10-15 years experience in full lifecycle of product launch including:

• Designing product features
• Exploring partnerships
• Configuring systems with internal stakeholders including IT, contracting, marketing
• Execute Go-To-Market strategy for product launch
• Independent and self-starter individual with right level of analytical, communication, leadership, and stakeholder management skills to manage end-to-end card product launch or revamp projects
• Knowledge in Arabic language is a plus but not a mandatory requirement