Brand Reputation Manager - Turkish Speaking - TikTok Live - MENA

TikTok; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative tech company based in Dubai is seeking an experienced professional to join their team and amplify their livestreaming business. The role involves developing plans for creator acquisition and storytelling, working cross-functionally, and supporting government relations. Candidates should possess 5+ years in tech product marketing, strong communication skills in Turkish and English, and a deep understanding of the creator lifecycle. An exciting opportunity to make an impact in a fast-paced environment awaits.

Qualifications

• 5+ years of work experience in tech product marketing and operations.
• High proficiency in Turkish and English for local engagements.
• Ability to develop targeted audience segmentation.

Responsibilities

• Build amplification plans promoting livestreaming business models.
• Develop positive creator acquisition plans and resources.
• Design and lead storytelling programs focused on content quality.

Skills

Project design

Crisis management

Copywriting

Data analysis

Community engagement

Education

Bachelor degree or above

Job description

Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok MENA and help make an impact on our livestreaming business.

Responsibilities

• Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools
• Develop positive creator acquisition plans; and provide educational resources to help these creators improve the engagement on LIVE
• Design and lead positive creator storytelling programs focused on content quality, and community connection
• Support Government Relations and other XFNs in conducting outreach to local stakeholders to collaborate on content strategies
• Work with internal stakeholders across Government Relations, Marketing, Public Relations, Legal to drive plans for creator and product promotions/pitches etc
• Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation
• Support Government Relations and other XFNs to manage crises
• Based in Dubai, with the opportunity to travel when the role requires

Minimum Qualifications

• Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations
• High written and oral proficiency in Turkish and English is required to engage with local business partners.
• Experience in project design, including targeted audience segmentation.
• Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
• Experience in project execution through our owned and operated channels.
• Understanding of business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
• Experience in copywriting and crisis management.

Preferred Qualifications

• Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy
• Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
• Work in partnership effectively with people from different disciplines and cultures
• Organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership