Brand Marketing Specialist

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global well-being company in Dubai is seeking a Brand Marketing Specialist to develop and manage marketing strategies, enhance brand presence, and analyze market trends. The successful candidate will collaborate with cross-functional teams to optimize campaigns and improve brand engagement. Proficiency in Microsoft Office and strong organizational skills are essential. This role does not involve direct supervisory responsibilities but supports cross-functional collaboration and contributes to strategic goals.

Qualifications

• Strong organizational and time management skills.
• Proficiency in Microsoft Office Suite.
• Ability to manage multiple tasks effectively.

Responsibilities

• Develop and execute brand marketing strategies.
• Analyze market data to optimize campaigns.
• Collaborate with cross-functional teams.

Skills

Proactive

Problem Solver

Collaborative

Organizational skills

Attention to detail

Tools

Microsoft Office Suite

Procurement software

Financial software

Job description

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home‑grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The Brand Marketing Specialist is responsible for developing, executing, and managing marketing strategies to enhance and promote the brand's presence and reputation in the market. This role involves working closely with cross‑functional teams to execute campaigns, analyze market trends, and develop creative content to engage target audiences. The specialist will monitor brand performance, conduct market research, and ensure all marketing efforts align with the overall brand objectives and business goals.

Job Description:

• Develop and execute brand marketing strategies and campaigns to increase brand awareness, engagement, and sales.
• Collaborate with the marketing team to create compelling content across multiple channels, including digital, social media, print, and events.
• Monitor brand performance metrics and analyze data to optimize campaigns and improve marketing ROI.
• Conduct market research to identify trends, customer insights, and competitor strategies.
• Develop strategies to drive short and long‑term category, brand and sales growth including brand equity, awareness and engagement strategy.
• Articulate and execute short and long term, annual Brand/Commercial Plan and everyday business activities to cross functional teams to deliver on key business and brand metrics.
• Develop and leverage market intelligence to support deeper understanding of category, consumer, and shopper by understanding drivers of the brand to:
• Address knowledge gaps in consumer, brand, product, business, and marketplace.
• Synthesize multiple data sources into actionable insights.
• Generate demand and activate product development, promotional initiatives.
• Translate business strategy into action with executional excellence that delivers measurable impact.
• Strengthen brand positioning by understanding and leveraging what the brand stands for in the hearts and minds of consumers, including brand identity, essence, vision, mission, and core values to drive relevant innovation/renovation.
• Manage operations of the business that will help us achieve our annual targets.
• Analyze consumption data, panel data, internal sales data and primary research to diagnose category and business performance, identifying risks and opportunities to growth.
• Connect the day-to-day to bigger picture in relentless pursuit of value creation by digging deeper into root causes, thinking about cross‑functional impacts, and challenging the status quo.
• Assist the Brand and PR team with Community Management for all our social channels - monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPI).
• Manage end‑to‑end marketing projects by mastering product knowledge and detailed project timelines, tracking and prioritizing brand initiatives to ensure delivery of project milestones on time & on budget, while owning communication to broader organization.
• Work closely with product development, sales, and customer service teams to align brand initiatives with overall company objectives.
• Exercise decision‑making abilities and business savviness around investment that mitigate risk and maximize return.
• Manage brand assets and ensure they are used correctly in all marketing materials and campaigns.
• Assist in organizing and promoting brand events, product launches, and other marketing initiatives.

People Management:

The incumbent holds no direct supervisory responsibilities but is expected to engage effectively within their function and collaboratively across cross‑functional teams. This role contributes meaningfully, whether through operational contributions and/or by offering specialized expertise, guidance, and support, to ensure alignment with either functional and/or strategic organizational goals and objectives.

Functional & Technical Competencies:

• Proactive: Anticipates needs and takes initiative to address issues before they become problems.
• Problem Solver: Capable of handling complex situations and finding solutions.
• Collaborative: Works well with others, both within the team and across departments.
• Confidentiality: Maintains the highest level of discretion and confidentiality.
• Strong organizational and time management skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with procurement and financial software.
• Ability to handle multiple tasks and prioritize effectively.
• High level of attention to detail and accuracy.