Brand Manager – Specialty

GSK plc; United Arab Emirates; Hybrid; AED 250,000 - 350,000; Full time

Job summary

A leading global healthcare company based in the UAE is seeking a skilled specialist in product marketing to lead strategy across Gulf markets. The role emphasizes customer-focused campaigns and offers strong growth opportunities within a collaborative work environment. Applicants should have at least 8 years in pharmaceutical sales, experience in marketing, and strategic planning skills. Proficiency in English is required, while Arabic is preferred. Frequent travel across Gulf countries is also part of the job.

Benefits

Hybrid working flexibility

Growth opportunities

Comprehensive employee benefits

Qualifications

• Minimum of 8 years of experience in pharmaceutical sales.
• Proficiency in English communication is required.
• Gulf experience with the pharmaceutical industry is essential.

Responsibilities

• Develop and deliver brand plans for specialty products in Gulf markets.
• Monitor product performance and lead corrective actions.
• Build relationships with healthcare professionals and manage budgets.

Skills

Strategic thinking

Stakeholder management

Commercial acumen

Exceptional communication

Problem-solving

Education

Bachelor’s degree in pharmacy

University Degree in Business Administration or Marketing

Job description

Position Summary

You will lead strategy and execution of specialty product marketing across Gulf markets from the UAE. Working closely with commercial, medical, access, and local operating company colleagues, you will deliver customer-focused campaigns that support patient care. The role requires strategic thinking, clear decision-making, and an evidence-driven approach. This position offers strong growth opportunities and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Key Responsibilities

• Develop and deliver annual brand and multichannel commercial plans for specialty products in Gulf markets.
• Translate regional strategy into country-level customer journeys and locally adapted promotional materials, in collaboration with local operating companies.
• Monitor product performance and lead timely corrective actions with sales and specialty account teams.
• Build and maintain professional relationships with healthcare professionals, scientific societies and external experts to support patient care and medical-scientific exchange.
• Manage promotional budgets and measure return on investment to ensure efficient resource use.
• Provide competitive and market insights to inform global and local teams and to support access and reimbursement planning.
• Produce timely dashboards and KPI reports to guide decisions and actions.
• Support forecasting and supply coordination to meet patient needs.
• Ensure all activities comply with company policies, local regulations, and applicable ethical and promotional standards.

Accountabilities and Deliverables

• Deliver annual brand objectives with operational excellence and measurable business impact.
• Create measurable, agile customer experiences that improve engagement and loyalty.
• Maintain accurate and timely reporting to inform cross‑functional decisions.
• Demonstrate compliance with internal policies, local regulations, and GSK’s standards for ethical engagement.

Basic Qualifications

• Bachelor’s degree in pharmacy.
• Minimum of 8 years of experience in pharmaceutical sales, with demonstrated success in achieving sales targets.
• Minimum of 2 years of experience in pharmaceutical marketing.
• Gulf experience and strong knowledge of the local pharmaceutical industry.
• Recent experience in specialty care & / or Respiratory care.
• Proficiency in English communication.
• Strategic thinking and planning.
• High level of commercial acumen.
• Excellence in execution and problem‑solving.
• Demonstrated stakeholder management and influencing skills.
• Exceptional communication and organizational skills.

Preferred Qualifications

• Proficiency in Arabic communication.
• University Degree in Business Administration, Marketing, or related field.

Work Environment

This is an on‑site with hybrid working flexibility role based in the UAE. Frequent travel across Gulf countries is required.

How to Apply

If you’re ready to join us in this impactful role, apply today! Together, we’ll get ahead of disease and shape the future of healthcare.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Contact Information

You may apply for this position online by selecting the Apply now button.