Brand Executive

GMG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global well-being company in Dubai is seeking a Brand Manager to oversee brand performance and strategy. The ideal candidate will have at least 5 years of experience in brand management or buying coordination, preferably in the sports retail sector. Responsibilities include analyzing data to identify market trends, conducting market analysis, and collaborating with cross-functional teams. A Bachelor’s degree in Business Management or a related field is required. This role offers an opportunity to impact brand visibility and drive sales strategies.

Qualifications

• Minimum 5 years of experience in brand management, buying coordination, or as an assistant buyer.
• Preferably with relevant experience in sports retail industry.
• Strong understanding of brand management principles.

Responsibilities

• Analyze historical data and trends to identify brand gaps and opportunities.
• Conduct thorough market research and competitor analysis.
• Monitor brand performance metrics and provide data-driven recommendations.
• Assist in creating consumer-focused customer segmentation.
• Manage Trasix E-catalogs to support seasonal orders.
• Communicate product requirements and insights with management.
• Collaborate with cross-functional teams to execute brand strategy.

Skills

Data analysis

Brand management

Market research

Consumer insights

Communication

Education

Bachelor's degree in Business Management, Fashion Buying and Merchandising

Job description

WHO WE ARE:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

WHAT YOU'LL BE DOING:

• Analyze historical data and trends to identify current and future brand gaps and opportunities.
• Conduct thorough market research and competitor analysis of the brand to identify consumer insights market trends and competitor activities.
• Monitor and evaluate brand performance metrics such as category mix sell-through price points Pareto analysis SKU efficiency and YTD performance on a weekly and monthly basis providing data-driven recommendations to the Senior Brand Manager.
• Assist in creating consumer-focused customer segmentation across all channels including DTC Multi-Concept and Wholesale.
• Manage Trasix E-catalogs including pricing and segmentation to support seasonal orders for internal and external partners.
• Consolidate orders and review category purchases to ensure alignment with brand targets including contractual volumes categories and product mix.
• Communicate consolidates and follows up on product requirements and insights derived from sales and store data with management.
• Coordinate with the RBM and Go-to-Market team to set up seasonal showrooms.
• Collaborate daily with cross-functional teams to execute brand strategy drive sales and coordinate sample follow-ups with brand and logistics teams.
• Maintain vendor contacts coordinates product demonstrations and procures product samples to support the Senior Brand Manager in decision-making.
• Collaborate with stakeholders on strategic initiatives manage article master POs and drive brand visibility through industry insights and innovation.
• Handle additional administrative and ad hoc tasks as assigned.

WHAT WE NEED:

• Minimum 5 years of experience in brand management buying coordination or as an assistant buyer.
• Preferably with relevant experience in sports retail industry.
• Bachelors degree in Business Management Fashion Buying and Merchandising or a related field.
• Strong understanding of brand management principles.
• Proficiency in data analysis and brand metrics with the ability to evaluate performance and deliver actionable insights.