Brand & Communication Manager

Accor Hotels; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading international hospitality group in Ras al-Khaimah is seeking a Marketing Director to drive brand strategy and marketing initiatives. Applicants must have over 10 years in marketing, including 5 in leadership, with strong digital marketing skills. This role offers a competitive package and numerous development opportunities within an innovative company focused on creating exceptional hospitality experiences.

Benefits

Competitive package

Development opportunities

Creative work environment

Qualifications

• Minimum of 10 years of marketing experience.
• At least 5 years in a leadership role in hospitality, luxury or service industry.
• Experience in managing substantial marketing budgets.
• Ability to develop creative marketing solutions.

Responsibilities

• Lead and develop overall marketing strategy.
• Oversee brand positioning and drive brand awareness.
• Develop integrated marketing campaigns for customer acquisition.
• Lead digital marketing efforts including SEO/SEM.
• Leverage market research to stay ahead of trends.
• Collaborate with leadership teams to align marketing with revenue goals.
• Manage marketing budget effectively.
• Lead and mentor a high-performing marketing team.

Skills

Leadership Skills

Digital Marketing Expertise

Strategic Thinking

Analytical & Data-Driven

Creativity & Innovation

Excellent Communication

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

MBA or equivalent advanced degree

Job description

Job Description

• Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with All Inclusive Collection Properties’ business goals. Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
• Brand Vision & Positioning: Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission, values, and target market. Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
• Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention. Ensure that all marketing campaigns are cohesive, well‑executed, and deliver measurable results.
• Digital Transformation: Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media. Foster innovation in digital marketing practices and lead the company’s digital transformation initiatives.
• Market Research & Insights: Leverage market research, data analytics, and customer insights to stay ahead of industry trends, understand audience needs, and identify opportunities for growth and market penetration.
• Cross-functional Collaboration: Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals and business objectives. Ensure strong communication and collaboration across departments.
• Budget & Resource Management: Develop and manage the marketing budget, ensuring cost‑effective use of resources to maximize ROI. Optimize resource allocation across all marketing initiatives.
• Team Leadership & Development: Lead, mentor, and inspire a high‑performing marketing team. Promote a culture of creativity, collaboration, and innovation. Provide guidance and professional development opportunities to team members.

Stakeholder Communication: Serve as the primary point of contact for marketing‑related matters, presenting strategy, updates, and results to senior executives and stakeholders.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross‑functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward‑thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data‑Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data‑driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.

Additional Information

What awaits you...

• The opportunity to join an international and innovative and fast‑growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.