B2B Marketing Lead

Snap Inc.; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading tech company is seeking a B2B Marketing Lead in Dubai to enhance its marketing strategy and engage with advertisers. This role involves developing marketing programs and designing flagship events to showcase the company's value. The ideal candidate has proven B2B marketing experience and strong analytical skills. This position requires collaboration with various teams to drive successful marketing initiatives.

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Qualifications

• Experience in B2B marketing within technology or digital media.
• Proven track record in developing marketing strategies.
• Strong experience managing marketing programs end-to-end.

Responsibilities

• Lead UK B2B marketing strategy to engage advertisers.
• Develop marketing programs showcasing Snap's value.
• Design flagship B2B events that drive commercial impact.

Skills

Relationship building with advertisers

B2B marketing campaign execution

Analytical skills

Communication and presentation

Job description

Overview

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a B2B Marketing Lead in the UK, based in our London office. In this role, you’ll work closely with the UK Marketing team, and partner with Creative, Product, Comms, Sales, and Insights teams in EMEA to build and execute marketing programs which grow Snap’s business goals across revenue, community and AR. This role will report directly to the Head of Marketing, who is also based in London. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market.

What you’ll do

• Lead key pillars within the UK B2B marketing strategy, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business in the market

• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, thought leadership, case studies, workshops, and industry events

• Design and lead flagship B2B event programmes - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact

• Partner with Sales, Creative Strategy, Product Marketing, and Comms to design integrated campaigns that highlight Snap’s unique offering in AR, community, and creative solutions

• Create compelling advertiser success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns in the UK market

• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership in the UK advertising ecosystem

• Collaborate with EMEA Marketing peers to adapt global B2B programs for the UK market and share best practices across region

• Use insights and market intelligence to inform campaign planning and provide feedback to leadership on opportunities to strengthen Snap’s advertiser positioning.

• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap UK’s revenue goals

Knowledge, Skills & Abilities

• Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders

• Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels

• Collaborative approach that enables effective partnership with cross functional teams

• Strategic and creative mindset, with the ability to identify opportunities to showcase Snap’s unique value to advertisers and turn them into compelling marketing programs

• Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations

• Excellent communication and presentation skills, with the ability to articulate Snap’s advertiser value proposition on stage, in client forums, and at industry events

• Deep passion for marketing innovation, digital platforms, and Snap’s role in shaping the future of AR, creativity, and community

Minimum Qualifications

• Demonstrable experience in B2B marketing, ideally within a technology, digital media, or media owner environment

• Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes

• Experience working with cross-functional, matrixed teams

• Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization

• Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences

• Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI

• Experience managing budgets and allocating resources effectively across multiple marketing initiatives

• Deep understanding of the UK advertising landscape, agency ecosystem, and industry trends

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Policy and Equality

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Benefits

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

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