Assistant Vice President, Marketing Business Partner

FAB; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in Abu Dhabi is seeking a Marketing Manager to oversee the Enablement Function's marketing and communications. You will align strategies with business goals, manage budgets, and develop compelling content. The ideal candidate will have over 5 years of experience in marketing within financial institutions or global agencies, showcasing proficiency in campaign analysis and digital marketing. This role plays a pivotal part in implementing integrated marketing initiatives and ensuring brand consistency across various channels.

Qualifications

• 5+ years’ relevant experience marketing for financial institutions or global agency.
• Strong ability to align marketing strategies with business goals.
• Highly skilled to lead marketing projects from concept to execution.
• Solid experience in market analysis, segmentation, and positioning.
• Creative in developing compelling messages and marketing content.

Responsibilities

• Manage and support marketing and communications activities.
• Define brand positioning and marketing plan.
• Collaborate with internal teams for campaign execution.
• Monitor, analyze and report on marketing effectiveness.
• Help manage the Enablement Functions budget.

Skills

Brand positioning

Campaign analysis

Digital marketing platforms

Market analysis

Creative messaging

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

The role manages and supports all marketing and communications activities for FAB’s Enablement Function, ensuring they directly align with and reinforce the Group’s strategic priorities. It plays a key part in enabling the Function to contribute effectively to initiatives of strategic importance while upholding FAB’s vision, values, goals, and brand guidelines. The position also involves close collaboration with internal teams and retained marketing and PR agencies to plan and execute integrated campaigns and communication efforts smoothly and effectively.

Strategy & Planning

• Support in defining brand positioning, marketing and communications plan for FAB Enablement Functions.

Execution

• Work with internal teams to ensure the Enablement Functions contribute and benefit from Group campaigns, events, partnerships, social and digital media, and external and internal communications.

Innovation & Technology

• Stay up to date with the latest technologies, tools and trends in branding and marketing.

Measurement & Reporting

• Monitor, analyse and report on the effectiveness of brand and marketing activity, with benchmarking against key competitors.

Budget Management

• Help manage the Enablement Functions budget and ensure resources are used efficiently.

Job Context

• Create compelling marketing content and collaterals that help the Enablement Functions promote and raise awareness of their initiatives, innovations and services.
• Foster relationships with influential media and manage the creation and distribution of media content, in collaboration with the Communications team.
• Help the Enablement Functions hold attractive, effective, and memorable events for its stakeholders, in collaboration with the Events team.
• Support the Enablement Functions develop and create online contents for wider engagement in social media community, in collaboration with Social Media team
• Ensure brand consistency across all touchpoints
• Support integrated marketing and communications activities that reflect brand identity and drive performance.
• Collaborate with creative, digital, communications, and media teams to ensure cohesive execution.
• Monitor campaigns and performance for measure and improve efficiency.
• Conduct analyses on audience segmentation across channels to ensure campaigns, content, messaging are reaching the right individuals at the right time.
• Partner with product, sales, and customer experience teams to align messaging.
• Serve as a brand ambassador in internal and external communications.
• Support innovation launches with brand, marketing, and communications input.
• Help manage the Enablement Functions budgets and agency relationships.
• Ensure cost-effective execution of the activities without compromising quality.

Minimum Qualification

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong ability to align marketing strategies with business goals.
• Highly skilled to lead marketing projects from concept to execution.
• Solid experience in market analysis, segmentation, and positioning.
• Creative in developing compelling messages and marketing content.
• Proficient in campaign analysis, consumer insights, and digital marketing platforms.

Minimum Experience

• 5+ years’ relevant experience marketing for a financial institutions or global agency