Associate Product Marketing Manager

Media.net; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Media.net is seeking a dynamic individual with a strong analytical mindset and leadership qualities. The ideal candidate will merge technology with creative product strategies to engage users and foster growth in a collaborative environment. This role focuses on optimizing product effectiveness and revenue generation within a tech-centered framework.

Qualifications

• 2-6+ years of overall work experience.
• 2-5+ years relevant experience in marketing, product, or online customer success.

Responsibilities

• Develop go-to-market strategy including research and product positioning.
• Manage product launches and user engagement strategies.
• Build and manage a team while monitoring performance.

Skills

Analytical skills

Problem-solving

Collaboration

Creativity

Leadership

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

About The Role

We are seeking creative and analytical individuals capable of conceptualizing and executing the integration of technology, user experience, and monetization of online products. These products range from nascent ideas requiring development to become scalable, to large brands aiming to expand their user base, improve retention, or optimize revenue. The role involves solving practical problems with utility-focused solutions or creating engaging products for diverse audiences, leveraging Media.net's technology and resources to achieve success.

The position requires collaboration with teams across creative, product, engineering, media, analytics, sales, publisher management, demand management, and legal compliance to develop engaging customer experiences and promote product adoption. You will work with partners, vendors, and clients to support their offerings or undertake projects aligned with their specific goals. Additionally, you will conduct market research to inform branding, positioning, feature prioritization, and ensure successful growth and monetization of assigned products/projects. Monitoring product KPIs and making data-driven decisions for enhancements that impact business outcomes are crucial.

What You Will Do

1. Go-to-market Strategy
   • Target Market and Competitive Research
   • Product Positioning & Feature Conceptualization
   • Managing Product Launches
   • Content & Messaging Strategy
   • User segmentation & targeted marketing strategies
2. Experimentation
   • Defining KPIs and goals
   • Measuring progress and assessing impact
   • Monitoring Customer Satisfaction Indicators
3. Product Adoption & Growth
   • Onboarding Customers
   • User Engagement & Execution
   • Iterative Testing & Improvement
   • Consumer Journey Optimization
   • Re-engagement Strategies
4. Team Building & Management
   • Build and manage a team
   • Monitor performance and set future goals
   • Define processes and roles
   • Mentor and train team members
5. Monetization
   • Develop monetization strategies with a customer-centric approach
   • Identify new revenue sources and optimize existing ones
   • Maximize user LTV using best practices and new market strategies

What We Look for in a Candidate

Required Experience

• 2-6+ years of overall work experience
• 2-5+ years relevant experience in marketing, product, or online customer success within a technology company or startup

Leadership Qualities

• Ability to collaborate, build relationships, and influence decisions
• Ability to work effectively in a dynamic environment and align resources towards common goals

Creative Mindset

• Passion for technology and opportunity recognition
• Strong analytical skills for iterative problem-solving based on data

Problem Solver

• Proactive approach to problem-solving and navigating ambiguity

Logical Approach

• Quick thinker capable of deriving insights from available information
• Effective communicator and relationship manager across organizational and vendor boundaries

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