Assistant Manager, Marketing

Accor Hotels; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading luxury hotel group in Dubai seeks an Assistant Marketing Manager to support all marketing and communications functions. The role involves assisting in campaign development, PR coordination, and digital content management across platforms. Applicants should have 2–4 years of experience in marketing, a relevant degree, and strengths in organization and communication. The position offers the opportunity to enhance skills in a dynamic luxury environment, focusing on a blend of creativity and strategic engagement.

Benefits

Comprehensive training and development programs

Qualifications

• 2–4 years of experience in marketing or communications, ideally in luxury hospitality.
• Experience assisting with content shoots or managing social platforms is a plus.

Responsibilities

• Assist in developing and executing marketing campaigns across various departments.
• Support PR agency and manage media visits and reputational responses.
• Assist in managing digital marketing efforts and content coordination.

Skills

Organisational skills

Excellent writing skills

Proficiency with social media tools

Creativity

Ability to work under pressure

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Canva

Adobe

Microsoft Office

Job description

Role Overview

The Assistant Marketing Manager supports the Marketing & Communications department across all core functions, including marketing campaigns, PR coordination, brand communications, digital content, and social media. This role helps ensure our messaging is consistent, refined, and aligned with Banyan Tree’s identity while supporting the delivery of meaningful guest-facing stories and commercial objectives.

Responsibilities

Marketing & Campaign Support

• Assist in the development and execution of marketing campaigns and materials across Rooms, F&B and Banyan Tree Spa Dubai.
• Coordinate with internal teams to gather information, ensure accurate messaging, and support campaign rollouts.
• Work with creative partners to produce assets such as menus, flyers, photography, videos, and digital materials.
• Support the planning of seasonal promotions, brand initiatives, partnerships, and in‑house activations.
• Help manage project timelines, approvals, and asset distribution across relevant platforms.

Communications & PR Coordination

• Support PR agency with information for press releases, updating media kits, and ensuring agency has all info required for story angles.
• Coordinate media and influencer visits, ensuring itineraries and host departments are aligned.
• Assist with reputation management across guest platforms, ensuring timely, thoughtful responses with cross‑department coordination.

Digital Marketing Support

• Assist in managing e‑newsletters, WhatsApp Messaging, CRM updates, and database segmentation.
• Help ensure hotel information, offers, and imagery remain consistent across websites, OTAs, and partner platforms.

Social Media, Shoot Planning & Content Coordination

• Support the planning, coordination, and execution of monthly content shoots across Rooms, F&B, Spa and Experiences.
• Assist with content calendars, ensuring a balance of brand storytelling, seasonal moments, and product‑led content.
• Work with photographers, videographers, and the Marketing Manager to brief shot lists and ensure all assets remain on‑brand.
• Upload and schedule content as needed on Meta, TikTok and other relevant platforms.
• Handle community management via Sprout Social and guest engagement with the brand voice in mind.
• Maintain a structured content library for efficient use across future campaigns.

Analytics & Reporting

• Support the preparation of monthly marketing reports across earned, owned, and paid channels.
• Track KPIs such as reach, engagement, web traffic, conversion indicators, and media value.
• Provide insights and recommendations to enhance ongoing and future marketing efforts.

Stakeholder Collaboration

• Build strong internal relationships with Rooms, F&B, Spa, and Events teams.
• Coordinate with external agencies, creative partners, and brand teams at corporate level.
• Assist with presentations and updates for senior leadership.

Qualifications

• Experience: 2–4 years of experience in marketing or communications, ideally within luxury hospitality lifestyle sectors. Experience assisting with content shoots or managing social platforms is a plus.
• Education: Bachelor’s Degree in Marketing, Communications, PR, Digital Media or a related field.
• Skills & Attributes:

• Strong organisational skills and attention to detail.
• Clear communicator with excellent writing skills.
• Creative thinker with a good eye for visuals and brand alignment.
• Comfortable balancing multiple tasks and working under pressure.
• Positive, collaborative, and solutions‑oriented.
• Proficiency with social media tools, Canva/Adobe, Microsoft Office, and basic analytics platforms.

Additional Information

We are dedicated to fostering your growth and success every step of the way. We understand the importance of providing you with the support, training, and leadership necessary to excel in your role. That's why we offer comprehensive training and development programs tailored to sharpen your skills and elevate your expertise in the luxury hospitality sector. Your journey with us is not just about achieving your goals but also about continuously refining your capabilities and making meaningful contributions to our shared success.