Assistant Manager - F&B Marketing - Jumeirah Beach Hotel

Jumeirah Group - Other locations; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hospitality brand is seeking an experienced Assistant Manager for F&B Marketing at Jumeirah Beach Hotel in the UAE. This role involves overseeing marketing strategies, managing relationships with agencies, and coordinating marketing events. The ideal candidate should possess a degree in Marketing and have 3-5 years of relevant experience within luxury brands or the hospitality sector. Strong English proficiency and excellent organizational skills are required. Attractive tax-free salary and additional benefits offered.

Benefits

Tax-free salary

Generous F&B benefits

Reduced hotel rates

Healthcare package including dental coverage

Incentive programs

Qualifications

• 3-5 years of experience in marketing and advertising within luxury brands or hospitality.
• Experience with F&B marketing preferred.
• Strong proficiency in spoken and written English; knowledge of additional languages is a plus.

Responsibilities

• Oversee and execute F&B marketing strategies in collaboration with marketing leadership.
• Coordinate SEM, SEO, and digital marketing initiatives.
• Lead content creation and community management for social media accounts.
• Independently coordinate marketing events and influencer engagement.
• Ensure timely submissions of awards and recognitions.

Skills

Marketing experience

Stakeholder management

Multitasking

Proficiency in English

Education

Professional certificate or degree in Marketing

CIM qualification (desirable)

Job description

About Jumeirah & the Hotels:

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties, including 33 signature F&B restaurants, across the Middle East, Europe, Asia and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

Jumeirah Beach Hotel, Dubai’s premier lifestyle and family‑friendly destination, is located on Jumeirah Beach Road just 15km from the city centre and 25km from Dubai International Airport. Since its opening in 1997, this landmark property, characterized by its iconic wavelike silhouette and renowned façade, stands proudly on Dubai's most exclusive private beachfront. With 599 sea‑facing rooms and suites and 19 private villas, Jumeirah Beach Hotel provides access to the very best leisure, health and wellness facilities for all our guests, including the award‑winning Talise Spa, state‑of‑the‑art J Club fitness and wellness centre, and Sinbad’s Kids Club, as well as extensive conference and banqueting facilities. The beach resort also boasts a wide choice of dining options, including signature outlet Bastion, recently rated as one of the top restaurants recognized in the prestigious Gault&Millau UAE Guide 2022.

About the Job:

An opportunity has arisen for an Assistant Manager – F&B Marketing to join Jumeirah Beach Hotel. The main duties and responsibilities of this role:

• Oversee and execute F&B marketing strategies, including close collaboration with the Marketing Manager and Associate Director of Marketing to implement both short‑ and long‑term resort strategies aligned with the Sales & Marketing Department’s revenue goals.
• Work with assigned agencies on SEM, SEO, EDM campaigns, social media, and digital marketing initiatives with top‑tier media, ensuring projects stay within budget and optimize campaign performance.
• Lead content creation (photoshoot & videoshoot) and community management of Dhow & Anchor, Bastion, Floor 24, Kitchen Connection, Fika, Nuska Beach, Pool Bar, Creations Cakery, Pearl Lounge & C&I social media accounts from start to finish, with support from the external social media Agency.
• Independently coordinate F&B marketing events, media hosting, and influencer engagement. Filter all F&B reviews through PR agencies before sending them for final approval to ensure quality and alignment with brand objectives.
• Ensure F&B content on Jumeirah Beach Hotel website and other platforms is up‑to‑date and aligned with brand standards. Regularly monitor listings and collaborate with the PR team for timely submissions of awards and recognitions.
• Manage relationships with agencies, suppliers, and vendors. Coordinate with internal teams to ensure accurate communication of offers and ensure all marketing materials adhere to Jumeirah brand standards.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• A professional certificate, diploma, bachelor’s or professional degree in Marketing, Advertising, Media, or a related field is essential. A Chartered Institute of Marketing (CIM) qualification is desirable.
• 3‑5 years of experience in marketing and advertising, ideally within luxury brands or the hospitality industry, with specific exposure to F&B marketing.
• Strong proficiency in spoken and written business English; any second language will be an advantage.
• Excellent organizational and multitasking abilities.
• Strong stakeholder management (working with chefs, executives, and F&B directors).

About the Benefits:

We offer an attractive tax‑free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, life insurance, incentive programs, and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.