Area Sales Manager

Lucy Electric; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading provider of power solutions is seeking an Area Sales Manager in Dubai to drive sales targets across the MENA region. This role involves managing agents, processing enquiries, and collaborating with the marketing team to enhance product positioning. Ideal candidates will have a degree in Electrical Engineering and 5-10 years of experience in technical sales, particularly in the power and automation sector. Candidates must possess strong negotiation skills and be able to communicate effectively in multiple languages, including Russian or Kazakh/Uzbek, with Arabic being a plus.

Qualifications

• 5 to 10 years of experience in Technical Sales in Power and Automation industry.
• Customer-focused with excellent interpersonal skills.
• Flexible to attend to customer complaints anytime.

Responsibilities

• Achieve sales targets and explore business opportunities.
• Manage performance of agents and distributors.
• Process enquiries and negotiate customer orders.
• Issue monthly sales forecasts to the Regional Sales Manager.
• Contribute to development plans for new products.

Skills

Meeting Sales Goals

Motivation for Sales

Territory Management

Presentation Skills

Negotiation

Building Relationships

Results Driven

Sales Planning

Managing Profitability

Education

Electrical Engineering or equivalent

Tools

Microsoft Office

Outlook

Job description

Trending

Job Description

We are looking to hire Area Sales Manager to develop and execute Area Sales and Marketing plans consistent with the budget and medium-term plan, and to act as Account Manager in the nominated market area.

Key Responsibilities

• Objective: Achieving sales Targets for the assigned Territories, and explore business opportunities to exceed these targets.
• Agent management: Actively manage and measure performance of both existing and new agents & distributors in the area of responsibility.
• Sales Process: To process enquiries as required which will include but not be limited to the following:Review of the technical specifications, coordination with customers and the tendering team to prepare and submit quotations and technical submittals. Negotiate both Technically and Commercially to secure customer purchase orders. Handing over the Purchase Orders to the Operations Team in line with the sales process.
• Forecasts: Issue a monthly sales management forecast and report to the Regional Sales Manager.
• Research and Development: Actively contribute to development plans for new products with the Research & Development Function.
• Exhibitions & Events: Attend or visit regional trade shows, exhibitions events, interfacing with customers, holding technical seminars and presentations as necessary
• Managing Promotional Support: Ensure that Lucy products are effectively supported within agreed Budgets
• Marketing responsibility: Work closely with the Global Marketing team and product managers to ensure that Lucy’s Products are well positioned in the assigned markets and identify areas that require improvement.
• Area of Responsibilities: to cover countries within MENA & Central Asia region as assigned by the Regional Sales Manager

Additional Responsibilities

• Follow company Health and Safety guidelines, to ensure that safety procedures are carried out to maintain a safe environment for employees, contractors and visitors.
• To undertake any other duties and responsibilities as required to maintain and / or improve the efficiency, quality and service provided by the Sales & Marketing Department.
• Stay up to date by participating in learning opportunities, reading professional publications, and maintaining personal network.
• Following up and achieving the prequalification of Lucy products in the targeted markets
• Investigate potential local manufacturers in the targeted countries to localize the targeted Lucy products
• Comply with all company policies and procedures and maintain confidentiality of information relating to the company’s business and staff.

Education and experience requirements

The ideal candidate will have:

• Electrical Engineering or equivalent
• 5 to 10 years of experience in Technical Sales, in Power and Automation industry
• A forward thinking, customer focused and creative mind
• A passion for excellence and a proven ability to succeed
• Must be customer focused and has ability to deal with a variety of people in a professional, courteous manner in diversified situations.
• Must be organized and detail oriented
• Must be flexible to attend to customer complaints anytime of the day.
• Plan and conduct presentations to potential and current clients
• Mature judgment, can prioritize and has the ability to work with little to no supervision
• Good interpersonal skills, with excellent communication and presentation skills
• Russian,Kazakh/ Uzbek language is must, Arabic is plus
• Computer literate and excellent knowledge in Microsoft and outlook

The job requires project related travelling as well as customer-specific travelling for field trials, technical conferences and customer interactions to about 30 to 40% of the time.

Required Skills

Meeting Sales Goals, Motivation for Sales, Territory Management, Presentation Skills, Performance Management, Building Relationships, Emphasizing Excellence, Negotiation, Results Driven, Sales Planning, Managing Profitability

About Us

Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.

Job Info

• Job Identification ATR0004402
• Job Category Sales
• Posting Date 02/11/2026, 04:30 AM
• Locations PO Box 17335, Jebel Ali, AE (On-site)