VP, Emerging Affluent Marketing: Growth‑Driven Campaigns

HSBC; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading financial institution in Singapore is looking for a VP of Emerging Affluent Marketing. This role involves developing and implementing marketing strategies focused on the Emerging Affluent segment. Responsibilities include managing campaigns that drive customer engagement and revenue growth, along with maintaining stakeholder relationships. Ideal candidates will possess strong analytical skills and a passion for integrated marketing. The position offers opportunities for professional development in an inclusive work environment.

Benefits

Continuous professional development

Flexible working opportunities

Inclusive and diverse environment

Qualifications

• Strong ability to lead marketing campaigns with a focus on consumer engagement.
• Analytical mindset to understand customer behavior and engagement metrics.
• Experience in integrated marketing and digital/social platforms.

Responsibilities

• Develop and implement marketing strategies for the Emerging Affluent segment.
• Support revenue growth through data-driven marketing activities.
• Manage relationships with internal and external stakeholders effectively.

Skills

Content marketing

Digital marketing

Analytical skills

Stakeholder management

Event marketing

Job description

A leading financial institution in Singapore is looking for a VP of Emerging Affluent Marketing. This role involves developing and implementing marketing strategies focused on the Emerging Affluent segment. Responsibilities include managing campaigns that drive customer engagement and revenue growth, along with maintaining stakeholder relationships. Ideal candidates will possess strong analytical skills and a passion for integrated marketing. The position offers opportunities for professional development in an inclusive work environment.