VP, Emerging Affluent Digital Growth & Acquisition

HSBC; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A global financial institution based in Singapore is seeking a VP of Digital Acquisition Marketing. The successful candidate will develop and implement marketing strategies for the Emerging Affluent segment, driving growth through innovative campaigns. With a focus on full funnel marketing, this role requires at least 10-12 years of experience in a financial services or performance marketing environment. The ideal candidate will possess strong analytical skills and the ability to manage stakeholder relationships effectively, fostering a collaborative and innovative marketing approach.

Benefits

Flexible working opportunities

Continuous professional development

Qualifications

• Minimum 10-12 years of experience in Financial Services or performance marketing.
• Proven ability to manage multiple stakeholder relationships.
• Strong understanding of integrated marketing, especially digital.

Responsibilities

• Develop and implement marketing strategies for Emerging Affluent segment.
• Lead full funnel marketing activities to drive revenue growth.
• Manage budget and track marketing expenses.

Skills

Full funnel marketing expertise

Analytical skills

Stakeholder management

Creative marketing strategies

Digital marketing knowledge

Education

Degree in finance, analytics, or business studies

Job description

A global financial institution based in Singapore is seeking a VP of Digital Acquisition Marketing. The successful candidate will develop and implement marketing strategies for the Emerging Affluent segment, driving growth through innovative campaigns. With a focus on full funnel marketing, this role requires at least 10-12 years of experience in a financial services or performance marketing environment. The ideal candidate will possess strong analytical skills and the ability to manage stakeholder relationships effectively, fostering a collaborative and innovative marketing approach.