Assistant Product Manager FMCG & Skincare

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruitment agency in Singapore is looking for a Regional Product Strategy & Portfolio Management professional. The role requires a bachelor’s degree and a minimum of 3 years of experience in product management, preferably in FMCG. Key responsibilities involve developing and executing regional product strategies, managing product planning, and optimizing the product portfolio based on market analysis. Candidates must possess strong analytical skills and project management abilities.

Qualifications

• Minimum of 3 years of experience in brand or product management.
• Experience in FMCG or related industries.
• Ability to manage multiple initiatives concurrently.

Responsibilities

• Support development and execution of regional product strategies.
• Manage end-to-end product planning process.
• Analyze sales performance and optimize product portfolio.
• Prepare comprehensive product briefs for marketing teams.

Skills

Analytical skills

Strategic planning

Project management

Market research

Education

Bachelor’s degree in a business-related discipline

Tools

Nielsen

Euromonitor

Job description

Regional Product Strategy & Portfolio Management

• Support the development, planning, and execution of regional product strategies for assigned categories, contributing to the achievement of overall business objectives across Southeast Asia, Oceania, the Middle East, and other key markets.

• Manage the end-to-end product planning process, including consumer insights analysis, market assessment, new product pipeline development, and go-to-market strategies across multiple regions.

• Contribute to the development of a 3–5-year innovation roadmap for assigned categories, balancing core product enhancements, and new product introductions.

• Analyze sales performance, marketing results, and research data to optimize the regional product portfolio, streamline SKUs, and identify growth and whitespace opportunities.

Product Innovation & Project Management

• Incorporate consumer insights, concept testing, and home-use tests (HUTs) into product development to enhance markt relevance and commercial success.

• Monitor industry and competitive trends to refine product features and strengthen regional differentiation.

• Collaborate closely with R&D teams on product and packaging development, ensuring technical feasibility, functional performance, and alignment with brand standards.

• Ensure product concepts, formulations, and eclaims comply with applicable regional regulatory and certification requirements.

• Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to manage timelines and achieve project milestones.

Marketing & Communication

• Prepare clear and comprehensive product briefs for Brand and Digital Marketing teams, aligning on positioning, key messages, and launch objectives.

• Review and provide input on marketing deliverables, including creative assets, regional toolkits, and activation materials, to ensure alignment with product strategy and market requirements.

• Partner with cross-functional and regional teams to support the adaptation and execution of communication toolkits across markets.

Requirements

• Bachelor’s degree in a business-related or relevant discipline.

• Minimum of 3 years of experience in brand or product management, preferably with regional exposure or new product development (NPD) experience in FMCG or related industries.

• Strong analytical and strategic planning skills, with the ability to identify opportunities and translate insights into actionable plans.

• Effective project management and organizational skills, with the ability to manage multiple initiatives concurrently and meet deadlines.

• Experience using market research and performance tracking tools (e.g., Nielsen, Euromonitor) to support portfolio and innovation decisions.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).
Please read our privacy statement on our corporate website www.trustrecruit.com.sg.

Trust Recruit Pte Ltd
EA License No: 19C9950
EA Personnel: Vivian Chung Fhui Tiin
EA Personnel Reg No: R22106436