Trade Marketing Lead: In-Store Growth & Field Activation

BEAM SUNTORY ASIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore is seeking a Trade Marketing Specialist with 2 to 5 years of experience. The role involves developing and executing trade marketing strategies, managing budgets, and working closely with retailers to enhance brand visibility. Candidates should have a bachelor's degree in marketing or business administration, strong analytical skills, and the ability to collaborate with cross-functional teams to achieve measurable results. Familiarity with trade marketing tools is a plus.

Qualifications

• 2 to 5 years of experience in trade marketing, brand management, or a related field.
• Experience with retailers and distributors is highly desirable.

Responsibilities

• Create and implement comprehensive trade marketing strategies.
• Manage trade marketing budget and track expenditures.
• Execute brand marketing initiatives in-store.
• Develop Joint Business Plans (JBPs) with distributors.
• Conduct field visits to ensure marketing compliance.

Skills

Strategic Thinking

Analytical Skills

Budget Management

In-Store Execution

Collaboration

Communication Skills

Data-Driven Approach

Project Management

Field Engagement

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Master’s degree in Marketing or MBA (advantageous)

Job description

A leading beverage company in Singapore is seeking a Trade Marketing Specialist with 2 to 5 years of experience. The role involves developing and executing trade marketing strategies, managing budgets, and working closely with retailers to enhance brand visibility. Candidates should have a bachelor's degree in marketing or business administration, strong analytical skills, and the ability to collaborate with cross-functional teams to achieve measurable results. Familiarity with trade marketing tools is a plus.